Learning Outcome Fbm
FACULTY OF BUSINESS AND MANAGEMENT (FBM)
COURSE
Marketing
Management I
(BBPM1103)
Accreditation of Prior Experiential Learning (APEL)
LEARNING OUTCOME
Describe the marketing management process and challenges in marketing using the marketing management framework
Analyse macro and micro environments that affect the marketing management process using situational analysis, SWOT analysis and other models of marketing analysis
Compare the differences between the purchasing behaviours of individual and organisational consumers from the marketing perspective
Evaluate the nature of market competition and design a competitive strategy based on the marketing strategic planning model Describe and apply market segmentation and market targeting for a product and service
Marketing
Management II
(BBPM2203)
Discuss on how company should design their market positioning and develop bases of positioning in the market place.
Analyse each stage of Product Life Cycles and explain how marketer need to manage new product development including new product lines and brand for the business.
Explain services marketing characteristics and how service firm as oppose to product firm to develop their marketing strategies. Discuss price determinant factors and economic theories that influence pricing strategies.
Describe forms and distribution channel management including distribution conflict and conflict management when marketer dealing with distribution channel members.
Identify the marketing communication mix including advertising, sales promotion and public relation that can be used by the marketer to promote their products and service
Explain the importance of marketing control processes in the context of marketing management
Principles of
Microeconomics
(BBEK1103)
Discuss basic economic issues and concepts from business perspective
Explain the ways consumers and firms make decisions to satisfy need and wants with limited resources
Construct and
COURSE
Marketing
Management I
(BBPM1103)
Accreditation of Prior Experiential Learning (APEL)
LEARNING OUTCOME
Describe the marketing management process and challenges in marketing using the marketing management framework
Analyse macro and micro environments that affect the marketing management process using situational analysis, SWOT analysis and other models of marketing analysis
Compare the differences between the purchasing behaviours of individual and organisational consumers from the marketing perspective
Evaluate the nature of market competition and design a competitive strategy based on the marketing strategic planning model Describe and apply market segmentation and market targeting for a product and service
Marketing
Management II
(BBPM2203)
Discuss on how company should design their market positioning and develop bases of positioning in the market place.
Analyse each stage of Product Life Cycles and explain how marketer need to manage new product development including new product lines and brand for the business.
Explain services marketing characteristics and how service firm as oppose to product firm to develop their marketing strategies. Discuss price determinant factors and economic theories that influence pricing strategies.
Describe forms and distribution channel management including distribution conflict and conflict management when marketer dealing with distribution channel members.
Identify the marketing communication mix including advertising, sales promotion and public relation that can be used by the marketer to promote their products and service
Explain the importance of marketing control processes in the context of marketing management
Principles of
Microeconomics
(BBEK1103)
Discuss basic economic issues and concepts from business perspective
Explain the ways consumers and firms make decisions to satisfy need and wants with limited resources
Construct and