14 June 2012.
Word Count 2588
Table of contents
Section 1: Introduction of Starcomms Plc 3
1.1 Products and Services 3
1.2 Order Qualifiers and Winners 3
1.2.1 The order qualifiers for Starcomms 3
1.2.2 The order winners for Starcomms 4
Section 2: 5
2.1 Operations Problem 5
2.2 Evidence to support the claims 5
Section 3: Potential Harm to Starcomms 5
Section 4: Literature Review 6
Section 5: The New Focus 9
Section 6: Project to reverse the low employee retention rate at Starcomms 10
6.1 Employee retention rates 10
6.2 The Objective 11 6.3 Project Plan Activities and Gantt chart 11 Activity Process Flow 12 Gantt Chart 13
Section 1: Introduction of Starcomms Plc
Commercially launched in 1999, Starcomms is a mobile and fixed wireless telecommunications provider in West Africa. In 2006, Starcomms launched a 3rd generation (3G) Evolution Data Optimized (EVDO) mobile broadband data service to offer its customers smart, fast, convenient, and mobile access to the Internet and provide a corporate local area network (LAN) (a first for Nigeria and West Africa), (Starcomms.com 2010, cited in Jichi, 2010).
1.1 Products and Services
When closely analysing the Starcomms data products and services offered under the 3G Broadband Platform we found the following details:
1. Smart phones: High-end devices targeted at high net- worth individuals who make up less than 1% of data service users. 2. USB Dongles: Devices targeted at mid-income earners who make up over 95% of Starcomms data service users. 3. Wireless Routers: Mid-end devices targeted at the business customer segment and make up less than 1% of total data service users.
These devices allow the Starcomms retail and business customers to communicate with their business
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