Leadership Management of the Virgin Group

Powerful Essays
Topics: Leadership
Edexcel Level 7

Extended Diploma in Strategic Management and Leadership

DEVELOPING STRATEGIC MANAGEMENT AND LEADERSHIP SKILLS

Malini Ramakrishna

ETOLA 20394

Contents

Topic Page number

Summary 3

Task 1.1 3

Task 1.2 5

Task 1.3 6

Task 2.1 7

Task 2.2 7

Task 3.1 8

Task 3.2 10

Task 4.1 11

Task 4.2 12

Conclusion 14

Bibliography 15

Acknowledgements

First and foremost I wish to reiterate my thanks to Raheem Shabi, senior lecturer in Ethames Graduate School for his guidance and advices throughout the assignment.
All my friends who have helped me a lot in this endeavour are gratefully and lovingly remembered.

Summary

Virgin Atlantic is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic (Virgin Atlantic, 2011) founded by Richard Branson in 1984. Lot of lessons can be learnt by studying the management and leadership skills of Virgin Atlantic. The specific business model of the organisation with uncommon practices of traditional business doctrine had made Virgin Atlantic to soar within a short time. The transformational leadership pattern followed by the organisation made the employees to contribute to their level best to walk towards success.

Task 1.1

It is undeniable that any organisation towards the path of success should clearly understand how strategic management is influenced by good leadership skills. Strategy can be defined as “the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources for carrying out these goals” ( Alfred, 1962). P.Porter too has cited that the challenge of developing or re-establishing a clear strategy is often primarily an organizational one and depends on leadership (p. 77) Porter, M. E. 1996(Nirgudka , 2002).Theoretically there are various styles of



Bibliography: Alfred. (1962). STRATEGY, STRATEGIC MANAGEMENT, STRATEGIC PLANNING AND STRATEGIC THINKING . Grant. (2004). http://www.blackwellpublishing.com/grant/5thedition/docs/15Virgin.pdf. Retrieved 04 02, 2011, from http://www.blackwellpublishing.com: http://www.blackwellpublishing.com/grant/5thedition/docs/15Virgin.pdf Grant http://www.virgin-atlantic.com/en/gb/allaboutus/missionstatement/index.jsp. (2011). Retrieved 04 03, 2011, from http://www.virgin-atlantic.com: http://www.virgin-atlantic.com/en/gb/allaboutus/missionstatement/index.jsp Martindale, N Naughtin. (n.d.). http://www.metricationmatters.com/docs/LeadingChangeKotter.pdf. Retrieved 04 02, 2011, from http://www.metricationmatters.com: http://www.metricationmatters.com/docs/LeadingChangeKotter.pdf Nirgudka scribd. (2007). http://www.scribd.com/doc/48348385/Virgin-Atlantic. Retrieved 04 19, 2011, from http://www.scribd.com: http://www.scribd.com/doc/48348385/Virgin-Atlantic scribd virginatlanbtic. (2010). http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jsp. Retrieved 04 01, 2011, from http://www.virgin-atlantic.com: http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jsp

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