Leadership and Steve Jobs

Topics: Leadership, Steve Jobs, Apple Inc. Pages: 19 (6834 words) Published: August 19, 2010
Leadership Analysis
Steve Jobs vs Anita Roddick
Mentor: Daniel Burns

RMIT International University Vietnam
Bachelor of Commerce Program

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Subject Code:| BUSM 3286|
Subject Name: | Leadership|
Location where you study:| Hanoi Campus|
Title of Assignment:| Leadership Analysis|
File(s) Submitted | Steve Jobs and Anita Roddick_Leadership Analysis| Student name:| Nguyen Hong NhungNguyen Thuy HaTran Ngoc LinhVuong Thuy LinhLa Thi Huyen Nga| Student Email Address:| S3183741@rmit.edu.vnS3184701@rmit.edu.vns3183456@rmit.edu.vns3175118@rmit.edu.vns3175167@rmit.edu.vn | Learning Facilitator in charge:| Daniel Burns|

Assignment due date:| 4th January, 2010|
Date of Submission: | 4th January, 2010|
Number of pages including this one: | 26|
Word Count:| 4,341 words (Excluding Executive Summary, Contents, and References)| Executive Summary
Steve Jobs (CEO of Apple – the world’s leading information technology company) and Anita Roddick (founder of the Body Shop) are very famous around the world as two revolutionary innovators, one of IT industry and one in the cosmetic industry. The differences in industries that they work in and their gender lead to their interesting differences in leadership behavior and style, charismatic leadership and leadership powers. In term of leadership behavior and style, Anita Roddick performs obviously a relationship-oriented. In contrast, Steve Jobs has both relationship and task-oriented attitude. However, with Jobs, task-oriented attitude is stronger than relationship oriented. Both Steve Jobs and Anita Roddick have similar charismatic leadership’s characteristics as being great vision, unconventional strategy and ability to create the trust. However, they are opposite in term of Emotional expressiveness and personal warmth and masterful communication skills. In addition, Anita Roddick is considered as transformational leader only but Steve Jobs is both transactional and transformational leader. Referring to leadership powers, they have some similar powers that are legitimate power and personal power that are gain from position, knowledge and admiration. However, because of difference in leadership style, Jobs uses reward power to lead followers. In contrast, uses empowering practices to. Through the leadership analysis, three valuable learning outcomes are gained in order to improve leadership’s aspects. Firstly, most people admire participative leaders more than autocratic leaders. Secondly, each type of power has both advantages and disadvantages sides so it is not really important to use all of them. Thirdly, the crucial thing is that leaders should select type of power that is suitable with current situation.

1.3.1Steve Jobs6
1.3.2Anita Roddick6
2.1Leadership behavior and styles7
2.1.1Steve Jobs7
2.1.2Anita Roddick9
2.2Charismatic and Transformational Leadership10
2.2.1Steve Jobs10
2.2.2Anita Roddick11
2.3Power, Politics and Influence Tactics of Leadership12
2.3.1Steve Jobs12
2.3.2Anita Roddick14
3.Discussion and Analysis14
3.1Leadership behavior and styles14
3.2Charismatic and Transformational Leadership17
3.3Power, Politics and Influence Tactics of Leadership19
4.Key Learning Outcome21

1. Introduction
2.1 Reasons
This report analyses the leadership styles of Steve Jobs (CEO of Apple – the world’s leading information technology company) and Anita Roddick (founder of Body Shop). There are many reasons that we have chosen...

References: * Jobs makes the design process from start to finish. He always asks difficult questions and gives his personal opinions then finally, unfailingly push Apple to create better products (Jon, 2005).
Risk taking and a bias for action:
* Before setting up his business of ‘Apple I’ he has to sell their most prized possessions to get capital without knowing really what Apple I will become ’ (Jon,2005)
* ‘He organizes regular meetings to ensure that effective communication and information are established among all members in the company’ (Ambler, 2008)
Aligning and mobilizing people:
* ‘ When a good idea comes, I spread with other members in the company, ask what people think and discuss with them to find best solutions’ ( Jobs, 2008)
Concert building:
* I like getting different people together to explore different aspects of new things quietly’ (Jobs, 2008)

* She travelled around different locations in all over the world where her The Body Shops appear (Jones, 1998)
Satisfying higher-level needs
Promoting principles and values
* “If you are an activist, you bring the activism of your life into your business, or if you love creative art, you can bring that in.” Anita bring her own ideal to spread it across organisation (Ehicalcorp.com, 2000)
Giving emotional support and encouragement:
* "You have to believe in what you are doing so strongly it becomes a reality," said Roddick who inspired others to get involved in creating a better world (AnitaRoddick,2004)
* He drew a perspective for people in 5 years ahead when they can watch their favourite channel on Apple TV, basketball match via video’s blog or TV shows via Disney’s ESPN Inc (CNNmoney.com, 2008)
Masterful communication skill:
* In presentation, the motto of Steve jobs is he not only sell product, but sell the dream for audience about the better world they are going to have as well. (Businessweek.com, 2008)
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