Leader vs Manager
EUROPEAN TOUR OPERATORS
1. Using the PESTEL tool, what are the key drivers for change of the macro-environment of European tour operators in the first decade of year 2000?
POLITIC
NY 9.11
Bomb attack, terrorist attack (Bali, Djerba)
Cote d’Ivoire conflict 2009
African conflicts 2010 (Egypt, : strikes for independence, Tunisia demonstrations for independence, Marocco : Bomb attack Jemaa-el-Fna Place
Security controls at the airport => terrorism attacks
Expansion of European Union 2004 => no border
ECONOMIC
Crisis 2007 to Nowadays
Fuel boom
Credit crunch
Unemployment
Expansion of low cost/budget airlines (Air Asia, Southwest, Ryannair)
SOCIAL
Several weeks of holidays
Packaging holidays, full service (transportation, accommodations, excursions, leisure, meals, insurance)
People are willing to pay more and so not to worry about, just get into the plane and enjoy => convenient
TECHNOLOGICAL
Internet, E business, Online booking
Raise of communication tools
ENVIRONMENTAL
Recycling
Green tourism
Eco minded
Concerned about Nicolas Hulot
LEGAL
Restriction on mergers (European Union)
Keys drivers:
According to the PESTEL analysis, the key drivers for change in the micro environment are first of all, the terrorist attacks and several conflicts around the world. These attacks had decreased the flow of tourism. This events discouraged people to go to certain places or to take the plane.
Secondly, the budget per household allocated for the holidays has been reduced because of credit crunch and the economic crisis. Though, people are not willing to spend a lot of money for long and far travels. They would rather stay in their home country, going on holidays more often but not as longer.
And finally, the emergence of new low cost tour operators online offering more or less the same service.
For all those reasons the European tour operators has to adapt their strategy. They have to respond to the
1. Using the PESTEL tool, what are the key drivers for change of the macro-environment of European tour operators in the first decade of year 2000?
POLITIC
NY 9.11
Bomb attack, terrorist attack (Bali, Djerba)
Cote d’Ivoire conflict 2009
African conflicts 2010 (Egypt, : strikes for independence, Tunisia demonstrations for independence, Marocco : Bomb attack Jemaa-el-Fna Place
Security controls at the airport => terrorism attacks
Expansion of European Union 2004 => no border
ECONOMIC
Crisis 2007 to Nowadays
Fuel boom
Credit crunch
Unemployment
Expansion of low cost/budget airlines (Air Asia, Southwest, Ryannair)
SOCIAL
Several weeks of holidays
Packaging holidays, full service (transportation, accommodations, excursions, leisure, meals, insurance)
People are willing to pay more and so not to worry about, just get into the plane and enjoy => convenient
TECHNOLOGICAL
Internet, E business, Online booking
Raise of communication tools
ENVIRONMENTAL
Recycling
Green tourism
Eco minded
Concerned about Nicolas Hulot
LEGAL
Restriction on mergers (European Union)
Keys drivers:
According to the PESTEL analysis, the key drivers for change in the micro environment are first of all, the terrorist attacks and several conflicts around the world. These attacks had decreased the flow of tourism. This events discouraged people to go to certain places or to take the plane.
Secondly, the budget per household allocated for the holidays has been reduced because of credit crunch and the economic crisis. Though, people are not willing to spend a lot of money for long and far travels. They would rather stay in their home country, going on holidays more often but not as longer.
And finally, the emergence of new low cost tour operators online offering more or less the same service.
For all those reasons the European tour operators has to adapt their strategy. They have to respond to the