This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition to the use of lead paints. The lead that was used could potentially be toxic for children and the magnetic parts that could come off the toys could potentially be fatal for the digestive systems of children if ingested. All the toys recalled were manufactured in China and in total more than 1.5 million toys were called back.…
Mattel (MAT), the world's largest toymaker, announced on Aug. 14 an expanded product recall, involving vehicles based on the hit movie Cars that had lead paint on them, as well as Barbie, Polly Pocket, and Batman toys that had small, powerful magnets that could harm children if swallowed. The move follows the Aug. 2 announcement of a similar recall of Fisher-Price toys with lead paint.…
The problem that lies within all of this chaos is that the toys imported from China did not comply with the lead-based standards. The lead-based standards in China are/were very different than those in the United States and they toys were being made to China’s standards and not the United States.…
In this paper I will discuss the issue of toy safety in reference to Mattel, Inc., one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists, as well as the toy industry, retailers who marketed their products, and product safety regulators. I will address the following circumstances that involved Mattel and their safety issues.…
Due to the difference in the cost of labor between here and China by the 1990’s many companies had begun out sourcing much of their work to China and Mattel was no difference. However, the regulations for how toys and other products are made are far different in China than they are in America. For example, in America it is against federal regulations to use any paint that contains lead on any child’s play thing, where as in China they are still allowed to use lead based paints on children’s play. This is what created the majority of the problems for Mattel because some of their subcontractors did not want to follow the rules set in place by Mattel and cut corners to save money, the subcontractors decided to use a led based paint on many of the toys being shipped to the United States and other countries. Once Mattel caught wind of what had happened and learned that there could be a danger to children they acted quickly to inform the public, recall the toys, and offer either replacement toys or refunds (Lawrence & Webber, 2011). In the authors humble opinion the Mattel Company not only acted…
In some respects, the period from March 2006 to October 2007 was a very troublesome time for Mattel and their Chinese toy suppliers. On a number of occasions during this period, Mattel recalled a total of about 14 million Chinese-made toys in the U.S. and Canada for the same two serious problems. Millions more were recalled in other foreign markets. These two problems were indeed significant; not only for Mattel, but for their distributors, retailers, Chinese suppliers and finally the families around the world buying their toys. Over 2 million of the recalled toys had either been sprayed with lead-tainted paint or contained potentially hazardous levels of lead within the materials, while the remaining toys contained small magnets which could come off and be swallowed. Table I summarizes these recalls.…
Through various experiments correlating the symptoms of several cognitive diseases such as Alzheimer’s and schizophrenia to lead-bonded zinc-finger proteins, they had logically proposed an epigenetic reason for these typically genetically-based diseases. Lead poisoning had already been associated with various developmental disorders, but, most importantly, Ordemann’s review highlights lead’s effects on conditions that develop later in life. Lead poisoning should be a relatively avoidable problem because of modern developments, yet numerous American regions still facilitate the usage of lead and lead toxicity is still a worldwide epidemiological problem, therefore generating doubt on the efficacy of industrial lead…
The company should take a proactive approach to consumer complaints and quickly enforce the recall after the data has proven the excess lead in the released toys. Toys to be recalled are the small toy figures from children’s favourite TV shows produced by the Lee Der manufacturing company. The notification should be posted within the stores that carried the above product and streaming should be avoided in major media content such as kid’s magazines or commercials. Having the message posted at the place of purchase will assure that the recall has taken place and the unsafe merchandise has been removed from the stores and is no longer available for sale. The notice should include the customer’s right to return or exchange their product at the location of purchase with full reimbursement. Although as mentioned above the recall should not be loudly published as it will further damage the confidence of Mattel’s consumers. Having a flashy message all over the media could sink in too deeply for the…
Safety and health concerns were not limited to food. In November 2006 the retailer Target recalled 200,000 Kool Toyz action figures because of lead contamination and sharp edges. On June 13, 2007 RC2 Corporation recalled 1.5 million of its Thomas & Friends toy trains because of high lead levels in the paint. RC2 quickly fired both the company producing the train vendor but disclose their names. Some 8,000 toy factories in China employed 3 million people, producing most of the world’s toy. Approximately 80 percent of the toys sold in the United States were made in China.…
There are two separate reasons why Mattel recalled 19 million toys from August to September of 2007. The fact that both recalls occurred at the same time makes this the biggest recall in the company’s history. The first reason was some of the toys Mattel manufactured were found to be coated with lead paint which if ingested is a potent neurotoxin. The…
Cited: “Mattel Issues New Massive China Toy Recall.” Msnbc.com. N.p., n.d. Web. 07, May 2014.…
Mattel had discovered on July 30 that a number of its toys manufactured in China contained lead paint…
Once introduced in the body lead is a potent neurotoxin that interferes with brain development and slows nerve conduction velocity. Molecular targets of lead includes calcium and zinc binding proteins that control cell signalling and gene…
According to studies in the USA, it appears that paints are the leading cause of lead poisoning amongst children, and in particular, the paint found on toys4. In an attempt to ensure the safety of toys, certain international regulations have been formulated. ASTM F-963…
In august 1st of 2007 Mattel issue and statement informing that it will recall 83 toys models due to quality concerns regarding non-approved paint pigment containing lead. 13 days later a new announcement with a total of 152 toys model had to be recall, 85 models due to the lead and the rest of the models due to small magnets…