LDR/300 LT - W4 -Petco Marketing Plan Phase III
Petco Marketing Plan Phase III
Team B
MKT/421
July 24, 2013
Do. Smith
Introduction
Petco is in the process of developing a product that is about to be introduced into the market world for the aid of pet allergies. This product is called Sneeze-Free. Petco’s intention for this product is for the potential to improve the lives of individuals who have allergies to pets. Sneeze-Free can also make it possible for individuals who cannot own or be around pets because of allergies, have more of an opportunity to own one. Even though this product formulation is a first of its kind there are still similar sprays, and allergy products that will compete against Sneeze-Free. With this product already proven to be popular in the testing stages, a strategic marketing plan will be the key to the success of Sneeze-Free.
Sneeze-Free Attributes As Petco continues the marketing plan for its new product Sneeze-Free, some additional factors need to be considered. Identifying the attributes of the product is very important. The life cycle of a product should be reviewed and understood. Positioning and differentiation strategies should be factored into the marketing plan. Finally, the pricing strategy for Sneeze Free must be determined. The attributes of Petco’s Sneeze-Free will aid in determining the qualities that set the product apart and what should be advertised in the marketing strategy. Sneeze-Free is a product designed to create customer satisfaction and provide pet owners with a way to neutralize the allergens that pets carry. Sneeze-Free is a liquid pump spray that can be applied directly to the coats of pets. Sneeze-Free also can be directly applied to the areas that pets frequently reside like pet beds, furniture, rugs, and carpets. Sneeze-Free is made of all-natural ingredients, safe for pets, people, and the environment. As Sneeze-Free does not contain harmful chemicals or alcohol it will not dry or irritate pet’s skin or coats. Sneeze-Free has a
Team B
MKT/421
July 24, 2013
Do. Smith
Introduction
Petco is in the process of developing a product that is about to be introduced into the market world for the aid of pet allergies. This product is called Sneeze-Free. Petco’s intention for this product is for the potential to improve the lives of individuals who have allergies to pets. Sneeze-Free can also make it possible for individuals who cannot own or be around pets because of allergies, have more of an opportunity to own one. Even though this product formulation is a first of its kind there are still similar sprays, and allergy products that will compete against Sneeze-Free. With this product already proven to be popular in the testing stages, a strategic marketing plan will be the key to the success of Sneeze-Free.
Sneeze-Free Attributes As Petco continues the marketing plan for its new product Sneeze-Free, some additional factors need to be considered. Identifying the attributes of the product is very important. The life cycle of a product should be reviewed and understood. Positioning and differentiation strategies should be factored into the marketing plan. Finally, the pricing strategy for Sneeze Free must be determined. The attributes of Petco’s Sneeze-Free will aid in determining the qualities that set the product apart and what should be advertised in the marketing strategy. Sneeze-Free is a product designed to create customer satisfaction and provide pet owners with a way to neutralize the allergens that pets carry. Sneeze-Free is a liquid pump spray that can be applied directly to the coats of pets. Sneeze-Free also can be directly applied to the areas that pets frequently reside like pet beds, furniture, rugs, and carpets. Sneeze-Free is made of all-natural ingredients, safe for pets, people, and the environment. As Sneeze-Free does not contain harmful chemicals or alcohol it will not dry or irritate pet’s skin or coats. Sneeze-Free has a
References: Allergy Store. (2013). Retrieved from http://www.allergystore.tv/allersearch-ads-anti-allergen-dust-spray.html Perrault, W.D., Cannon, J.D., and McCarthy, E.J. Jr (2011) Basic Marketing: A Marketing Strategy Planning Approach (18th edition) New York McGraw Hill Irwin.