Lb160 - Tma02

Stakeholder analysis of Asda Wal-Mart’s environment

According to Asda Wal-Mart case study, a stakeholder is defined as any person or people who are affected in anyway directly or indirectly by the activities of Asda Wal-Mart.

To understand the success and the failures of a business one needs to understand its stakeholders and how their powers and interests affect its environment. This will be discussed in my analysis.

The matrix model below lists a number of stakeholders which I believe have an effect on the environment of Asda Wal-Mart.

| |INTEREST |
| |HIGH |LOW |
|POWER|HIGH |Stakeholder(s) |Stakeholder(s) |
| | |Wal-Mart |China |
| | |Sam Walton |UK |
| | |Lee Scott |Mexico |
| | |Archie Norman |Canada |
| | | |Asda |
| | | |Scotland |
| | | |Andy Bond |
| |LOW |Stakeholder(s) |Stakeholder(s) |
| | |Fortune |Consumers |
| | | |Smaller competitors |
| | | |Employees |

Stakeholders with high power and high interest (category D)

Category D stakeholders are those with high power and high interest. The internal stakeholders up to 2005 fall into this category as they were powerful businessmen which had positive effects on Asda Wal-Mart’s environment.

Sam Walton the founder of Wal-Mart a significant pioneer, as mentioned in the case study he innovated the concept of self-service and