Lay's
Background:
Thanks to Almighty Allah, Who bestowed us with courage & ability to achieve this opportunity. We have collected the data from our research through survey method and questionnaires and we are in no confusion for saying that this activity has enhanced our knowledge about the research work. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. The project shows the satisfaction level as well as the preferences of consumers pertaining to the trends in snacks industry and the various flavors of Lay’s, a new range of savory snacks launched by Pepsi Co. in Pakistan. Our aim is to analyze the success, marketability and future prospective of lay 's in Pakistan.
Now a day 's snacks are part of our daily life. Snacks can be defined as a small quantity of food eaten between meals or in place of meals. It 's not necessary that it only include chip, it may include cake, nimko, bakery, ready-to-eat items and other light processed foods. Snacks are mostly preferred by children and youngsters to fulfill their appetite for the time being. Of the wide range of snacks available, potato chips constitute a sizeable segment of the Pakistani snack food industry. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally and there are no proper standards for packaging and quality but some big companies are still investing a lot on packaging and quality. Pepsi Foods Ltd., now known as Frito-Lay Ltd. produces Pakistan 's largest snack food manufacturer’s brands including kukure, Cheetos and Lay’s. Limiting our scope to Frito-lay Ltd. we are discussing lay 's only.
History:
Lay 's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. Lay 's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc.
Thanks to Almighty Allah, Who bestowed us with courage & ability to achieve this opportunity. We have collected the data from our research through survey method and questionnaires and we are in no confusion for saying that this activity has enhanced our knowledge about the research work. We hereby take this opportunity to thank all those people including our friends and colleagues who have helped us for the successful completion of this project. The project shows the satisfaction level as well as the preferences of consumers pertaining to the trends in snacks industry and the various flavors of Lay’s, a new range of savory snacks launched by Pepsi Co. in Pakistan. Our aim is to analyze the success, marketability and future prospective of lay 's in Pakistan.
Now a day 's snacks are part of our daily life. Snacks can be defined as a small quantity of food eaten between meals or in place of meals. It 's not necessary that it only include chip, it may include cake, nimko, bakery, ready-to-eat items and other light processed foods. Snacks are mostly preferred by children and youngsters to fulfill their appetite for the time being. Of the wide range of snacks available, potato chips constitute a sizeable segment of the Pakistani snack food industry. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally and there are no proper standards for packaging and quality but some big companies are still investing a lot on packaging and quality. Pepsi Foods Ltd., now known as Frito-Lay Ltd. produces Pakistan 's largest snack food manufacturer’s brands including kukure, Cheetos and Lay’s. Limiting our scope to Frito-lay Ltd. we are discussing lay 's only.
History:
Lay 's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. Lay 's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc.
References: http://en.wikipedia.org/wiki/Trans_fat http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev1.shtml http://www.mindtools.com/pages/article/newSTR_94.htm http://en.wikipedia.org/wiki/Lay 's http://scepticlife.blogspot.com/2009/06/eat-lays-chip-halal-haram.html http://www.forumpakistan.com/lays-potato-chips-halal-or-haram-t27669.html http://iml.jou.ufl.edu/projects/Fall2000/Nasca/rope.htm http://www.pepsico.com/company/pepsico-values-and-philosophy.html http://www.itdunya.com/t79910/ http://joshsamper.wordpress.com/analysis-of-pepsi-refresh-project-pr-campaign-r-o-p-e-format/