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Executive Summary-

The purpose of this report was to conduct a thorough analysis of Lawn cares operations management process and address whether Lawn Cares introduction to an application service would be beneficial or detrimental to the company as a whole. The evaluation of the effects an application service would have on Lawn cares strategic mission, strategy, competitive priorities, value chain and its customer sustainability has indicated that the introduction of an application service would, although cause an initial financial loss, ultimately benefit Lawn cares revenue and future stability. Through the use of diagrams and models, it was found that although Lawn care may suffer initial loss in terms of current customers and revenue, the adoption of an application service would expand our target market and services, leading to an increase in customers and ultimately resulting in an overall increase in net profit. After taking both the disadvantages and advantages of the introduction of an application service into consideration, it is recommended that it would be most suitable for Lawn care to adopt an application service to not only sustain superiority amongst competitors, but to maintain future sustainability and assist future growth.

Question 1: Define and discuss Lawn Care’s current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners?
(6 marks) 450-650 words
The current strategic mission of the company, Lawn Care as the Lawn Care Company case study demonstrates that the Lawn Care’s main strategic mission is to provide their customers with highest quality products as stated in the case study “highest quality grass seed and fertilizer” which clearly shows the Lawn Care main focus for their business has been to provide their customers with great quality of products. As Lawn Care want to have competitive advantage in the market amongst

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