law 421 week 3 solo

Topics: Trademark, Intellectual property, Domain name Pages: 3 (695 words) Published: October 26, 2013
ARTICLE SYNOPSIS

In your own words, summarize the article.

The article details the growing world of businesses and the law’s need to keep up to regulate new developments. A lot of companies now offer services or products online in some capacity, making them an E-Business. Some companies operate almost entirely online, such as Amazon. Other companies that operate mostly offline, such as Coca Cola, still maintain some sense of presence online. As businesses grow in these capacities, they must protect their intellectual property. Intellectual property is the creative product of a business, often one that generates revenue. Patents, trademarks, and copyrights protect you from other businesses using your products without authorization, as well as protect you from using products that you may not be authorized to use. Though there are some precautions put in place already, such as trademarks, patents, and copyrights, Legislation is constantly working to make sure all parties are protected as the world of E-business evolves.

LEGAL ISSUE

In 1 to 3 sentences, identify the legal business issues raised in the article.

The article details the tactics practiced by cyber-squatters. When the internet became a legitimate vehicle to do business with, cyber-squatters purchased domain names that were trademarks of businesses. For example, Ford Motors would have to buy back the domain name to Ford.com to protect their trademark and not lose potential business. However, this was dealt with when congress passed the Anti Cyber squatting Consumer Protection Act (ACCPA).

MANAGERIAL PERSPECTIVE

Discuss how the legal issues affect business. For example, could the problems have been avoided? Explain. Discuss realistic solutions supported by sound legal and business principles.

Protection of intellectual property is extremely important to any business. As a responsible manager or business owner, or even an employee, you must protect the creative asset of...
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