Laura Martin

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Laura Martin: Real Options and the Cable Industry
Group 13
Adarsh N (60)
Gaurav Chand (82)
Hemant Kumar (83)
Prateek Gupta (99)
Rohan Gupta (104)
Sahil Jindal (105)
Individual Contribution: 16.67% for all group members
Strategic Financial Management
Prof. K . Sudershan

Ques 1. What is the role of Laura Martin? Consider the multiples analysis developed in Exhibits 2, 5 & 6. What assumptions does this analysis rely upon?
Role:
Laura Martin is a sell-side equity analyst at CSFB. She covers 15 large capitalization stocks and focuses on 2 industries. Martin estimated that she spent approximately 40% of her time analysing firms she covered, 35% communicating that analysis to buy-side clients and 25% on internal CSFB activities.
Martin has covered the cable industry for the last 5 years. During that time, she had tried to differentiate herself from her competitors through an emphasis on more advanced valuation techniques. While most of her competitors were content with metrics such as EBITDA multiples, Martin had chosen to emphasize discounted cash flow analyses and EVA analyses. Recently, her attention had shifted to real options analysis as she felt other valuation metrics neglected an important aspect of the cable industry.
ROIC Target Price Analysis
Using regression analysis, Martin analysed the relationship between ROIC and the valuation of cable and entertainment companies as defined by the ratio of enterprise value to average invested capital. Martin projected that Cox would improve its ROIC by 0.8% or 80 basis points, in 1999. Martin then used the regression line to estimate the target enterprise value to average invested capital multiple. Adjusted for non-consolidated assets, other assets, cash and option proceeds and debt, Martin inferred a target price for Cox by year-end 1999 of $50. This ROIC “Target Price” Analysis indicated to Martin that Cox had significant upside potential relative to its current stock price of $37.50.

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