Scope of Launderettes in India
Formulating problem statement
The proposal presents the problem of Self Service laundries also known as Launderettes or Laundromats gaining a foothold in India.
The Launderettes have been in trend in the West since 1960’s. The first Launderette was launched in London in 1949 and they were in great trend in the 80’s.
Such kind of services are still rare in India. Growth in employment sector, increasing population, working women, crowding of urban areas, busier lives, nuclear family structures, educational hubs in all - a modern Indian society screams for the need of such laundry services to be provided in the urban areas.
A step towards this is taken some cities like Delhi, Bangalore and Chennai which is paying of good results. Plans of venturing in to other cities have been conceptualized but the growth of such establishment in terms of market available is not satisfactory.
Assuming that there is a huge market in India for such a service , ‘what are the factors which are hindering the growth of Launderettes,’ is the target of the research. The research is to be carried out for a sample group of 100 people residing in Tier 1 and tier 2 cities in India and are living independently or in nuclear setups.
The research intends to tap the consumer behaviour and attitude towards laundrettes, and factors affecting their preference of usage of such services. Analysing the youth trend in India, and global laundry trend, the research is targeted to identify the Launderettes as a Business plan and factors affecting it to be established.
The term coin laundry is defined as commercial-grade, self-service laundry equipment placed into service in a retail space. Launderettes have been a part of urban life since 1960’s in the west.
“ With growing population, working families, nuclear set ups, busier lives community Launderette services are the need of the hour in the urban hubs of India. Still such systems are not well established in India.
1. Analyzing the market for the launderettes in tier 1 and tier 2 cities of India.
a. Sub objective
To study the acceptance of launderette among students & bachelor jobbers residing outside their home town.
A self-service laundry, coin laundry or coin wash is a facility where clothes are washed and dried. They are known in the United Kingdom as launderettes or laundrettes, and in the United States, Canada, and Australia as Laundromats (from the genericized trademark of the Westinghouse Electric Corporation) or washaterias. George Edward Pendray created the word "Laundromat" for Westinghouse.
Staffed laundries, employ staff to provide service for the customers. Minimal service centres may simply provide an attendant behind a counter to provide change, sell washing powder, and watch unattended machines for potential theft of clothing whereas Others allow customers to drop off clothing to be washed, dried, and folded. This is often referred to as Fluff & Fold, Wash-n-Fold, bachelor bundles, a service wash or full-service wash. Some staffed laundry facilities also provide dry cleaning pick-up and drop-off.
The evolution of self-serve laundry services have been seen in some "fluff n fold" services provided by various Laundromats.
Wash-A-Teria (United States) is an alternate name for Laundromat, especially in Texas. The first washateria so named was opened in 1936 in Fort Worth, Texas by Noah Brannen. Most laundromats and washaterias in the United States are fully automated and coin...
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