Laudon MIS13 Ch10
2/23/2014
Chapter 10
E‐commerce: Digital
Markets, Digital Goods
Video Cases
Video Case 1: Deals Galore at Groupon
Video Case 2: Etsy: A Marketplace and Community
Video Case 3: Ford Manufacturing Supply Chain: B2B Marketplace
6.1
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Management Information Systems
Chapter 6: Foundations of Business Intelligence
Chapter 10: E‐commerce: Digital Markets, Digital Goods
LEARNING OBJECTIVES
• Describe the unique features of e‐commerce, digital markets, and digital goods.
• Describe the principal e‐commerce business and revenue models. • Explain how e‐commerce has transformed marketing.
• Explain how e‐commerce has affected business‐to‐business transactions. • Describe the role of m‐commerce in business and the most important m‐commerce applications.
• Describe the issues that must be addressed when building an e‐commerce presence.
10.2
6.2
Copyright © 2013 PearsonCopyright
Education,
© Inc.
2014publishing
Pearson Education, a Inc.
Management Information Systems
Chapter 6: Foundations of Business Intelligence
Chapter 10: E‐commerce: Digital Markets, Digital Goods
Groupon’s Business Model: Social and Local
• Problem: Competing with other business models utilizing social and local commerce in group couponing; large number of competitors
• Solution:
Solution: Get big quick to build a brand to prevent
Get big quick to build a brand to prevent competitors from finding audience
• Demonstrates use of localization and social networking technologies in generating new business models
• Illustrates the difficulties many social networking sites have in showing a profit or monetizing
10.3
6.3
Copyright © 2013 PearsonCopyright
Education,
© Inc.
2014publishing
Pearson Education, a Inc.
1
2/23/2014
Management Information Systems
Chapter 6: Foundations of Business Intelligence
Chapter 10: E‐commerce: Digital Markets, Digital Goods
E‐commerce and the Internet
• E-commerce: Use of the Internet
Chapter 10
E‐commerce: Digital
Markets, Digital Goods
Video Cases
Video Case 1: Deals Galore at Groupon
Video Case 2: Etsy: A Marketplace and Community
Video Case 3: Ford Manufacturing Supply Chain: B2B Marketplace
6.1
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Management Information Systems
Chapter 6: Foundations of Business Intelligence
Chapter 10: E‐commerce: Digital Markets, Digital Goods
LEARNING OBJECTIVES
• Describe the unique features of e‐commerce, digital markets, and digital goods.
• Describe the principal e‐commerce business and revenue models. • Explain how e‐commerce has transformed marketing.
• Explain how e‐commerce has affected business‐to‐business transactions. • Describe the role of m‐commerce in business and the most important m‐commerce applications.
• Describe the issues that must be addressed when building an e‐commerce presence.
10.2
6.2
Copyright © 2013 PearsonCopyright
Education,
© Inc.
2014publishing
Pearson Education, a Inc.
Management Information Systems
Chapter 6: Foundations of Business Intelligence
Chapter 10: E‐commerce: Digital Markets, Digital Goods
Groupon’s Business Model: Social and Local
• Problem: Competing with other business models utilizing social and local commerce in group couponing; large number of competitors
• Solution:
Solution: Get big quick to build a brand to prevent
Get big quick to build a brand to prevent competitors from finding audience
• Demonstrates use of localization and social networking technologies in generating new business models
• Illustrates the difficulties many social networking sites have in showing a profit or monetizing
10.3
6.3
Copyright © 2013 PearsonCopyright
Education,
© Inc.
2014publishing
Pearson Education, a Inc.
1
2/23/2014
Management Information Systems
Chapter 6: Foundations of Business Intelligence
Chapter 10: E‐commerce: Digital Markets, Digital Goods
E‐commerce and the Internet
• E-commerce: Use of the Internet