Latest Research: UK Chocolate Confectionery Industry 2014, Global Industry Analysis, Size, Share, Growth, Trends And Forecast

Topics: Chocolate, Cadbury plc, Marketing Pages: 4 (641 words) Published: May 2, 2014
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Table of Content

Introduction

Definition
Abbreviations

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Executive Summary

The market
Figure 1: Value sales and forecast in the UK chocolate market, by segment, 2008-13 Forecast
Figure 2: Value sales and forecast in the UK chocolate market, 2008-18 Market factors
Improving real spending should facilitate trading up
Industry responds to health considerations
Demographic changes pose challenges to chocolate
Companies, brands and innovation
Cadbury Dairy Milk extends its lead
Figure 3: Leading brands’ sales and shares in the UK chocolate confectionery market, by value and volume, 2012/13 and 2013/14 Adspend falls in 2013
NPD looks to playfulness

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The consumer
The consumer – Usage
Figure 4: Frequency of eating chocolate, December 2013
The consumer – Reasons for eating chocolate confectionery
Figure 5: Reasons for buying chocolate confectionery, December 2013 The consumer – Attitudes towards chocolate confectionery
Figure 6: Attitudes towards chocolate confectionery, December 2013 The consumer – Factors influencing choice of chocolate as a gift Figure 7: Factors influencing choice when buying chocolate as a gift, December 2013 What we think

Issues and Insights

Faced with health concerns, chocolate can look to small formats and play off its image as a source of energy The facts
The implications
Innovation in tablets has hit chocolate assortments
The facts
The implications
Hot drinks occasion and baking offer growth potential...
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