Lateral Thinking
1. Introduction
As human beings, people have different ways of thinking. The way they think will influence their decisions. Nowadays, some people try to improve their potential to think uniquely. This type of thinking can be called Lateral thinking. This concept is very useful for people who are working in business organisation especially when they make a decision. This report will illustrate more about lateral thinking, the method to improve lateral thinking, and how to use this concept in corporate world.
2. Lateral Thinking There are three basics ways of thinking, which are logical thinking, common sense, and puzzles & science. Logical thinking is where people do not over look to the reason why they consider thing as correct. For example, a car will not run without fuel and most people know it without comprehend this problem. The second basic method is common sense. In this method where people find solution for their problems based on their experience. The third method is Puzzles and science where people try to find solution for certain problem. (Mérö 1990, pp.11-36)
Mérö has overlooked a new method of thinking which called Lateral Thinking was first introduced by Edward de Bono. He stated that lateral thinking is the way of thinking which approach different principles and ideas (Lateral thinking 2006). An example to describe Lateral thinking: “You cannot dig a hole in a different place by digging the same hole deeper.” (de Bono 1992, p.52) From this example, Edward de Bono emphasized that people should look at things from different alternatives and perception. Thinking of different alternatives will help people to eliminate conventional way of thinking and find new solution to their problems. (de Bono 1992, p.53)
3. Lateral Thinking in relation with creativity and Innovation
Altering concepts and perception lead people to think laterally. This changing process involves creativity to generate new ideas. According to De Bono (1992, p.55) assert
As human beings, people have different ways of thinking. The way they think will influence their decisions. Nowadays, some people try to improve their potential to think uniquely. This type of thinking can be called Lateral thinking. This concept is very useful for people who are working in business organisation especially when they make a decision. This report will illustrate more about lateral thinking, the method to improve lateral thinking, and how to use this concept in corporate world.
2. Lateral Thinking There are three basics ways of thinking, which are logical thinking, common sense, and puzzles & science. Logical thinking is where people do not over look to the reason why they consider thing as correct. For example, a car will not run without fuel and most people know it without comprehend this problem. The second basic method is common sense. In this method where people find solution for their problems based on their experience. The third method is Puzzles and science where people try to find solution for certain problem. (Mérö 1990, pp.11-36)
Mérö has overlooked a new method of thinking which called Lateral Thinking was first introduced by Edward de Bono. He stated that lateral thinking is the way of thinking which approach different principles and ideas (Lateral thinking 2006). An example to describe Lateral thinking: “You cannot dig a hole in a different place by digging the same hole deeper.” (de Bono 1992, p.52) From this example, Edward de Bono emphasized that people should look at things from different alternatives and perception. Thinking of different alternatives will help people to eliminate conventional way of thinking and find new solution to their problems. (de Bono 1992, p.53)
3. Lateral Thinking in relation with creativity and Innovation
Altering concepts and perception lead people to think laterally. This changing process involves creativity to generate new ideas. According to De Bono (1992, p.55) assert