Tom the CEO of last Mile Corporation, that has been doing well during the past few years .The company its own facility for 2 years was a pioneer in technology for wireless board band access. As the years rolled by technology changed faster and the generation period of new technology has been cutting down. Being that Last Mile is a small company, they were not financial stable to keep up with the new technology and build the company market. Tom was given 2 choices/options from Mid West a technology licensing agreement and acquisition proposal by ANZ investment.
The issue Tom Company is facing and the decision between whether he should choose ANZ Company or Mid West.
Problem Recognition, Last mile did not have the financial resource to invest enough in tis future technology development. The company was also unable to respond as rapidly as the market growth opportunities. They are also facing financial problems.
The situation analysis consists of the PEST analysis –Technology Environment analysis. the business environment is changing fast , with newer technology coming up faster than before , the development of technology period for newer technology has rapidly cutting down . With money poring in new ventures the market environment was assuring.
SWAT analysis: Strength - With Tom and seven others working in the rented compartments in a technology incubator , had given an idea a definite shape that result in what the company is today that paid off . The companies on its own in item own facility for 2 years develop the wireless broadband access.
Weakness – Because the company is small, they don’t have enough finical resource to u keep with the market and new technology. They were unable to keep up with the market opportunities. There was competition, that maid thing even slower. Opportunities_ Tom has an opportunity with the choice of 2 company,