Language and Power
Language in Power
Wareing (1999)
Define social groups and power:
Political - Power in the Law e.g. Police, Judge, Barrister
Personal - Occupation / Power within a Job e.g. Doctor, Teacher and so on.
Social Group - Friends and Family, Class in society.
Types of Power:-
Instrumental (Written and Spoken)
Influential (Written and Spoken)
Instrumental Power - Enforces Authority and is imposed by the laws, state, conventions and organisations. for e,g "SHUT UP NOW!"
Influential Power - Persuasive and Inclines or makes us want to behave in a certain way. for e.g. "Please do not touch the wet paint."
Fairchlough (2001)
Power behind discourse - Context. (Who, What, Where, When, Why etc.)
Power in discourse - Features and methods used to show power, for e.g. Material Verbs.
Ideology - Meaning/Attitudes and world views displayed in language. e.g Terrorist over Freedom Fighters. (We call them terrorists, they call themselves Freedom Fighters.)
Modal Verb (Auxiliary Verb)
Cannot be on its own:- Should, Can, Will, Shall, Could, Must, May, Would, Might, Ought.
Epistemic and Deontic Modality.
Epistemic = Suggests possibilities that are most likely to be true. e.g "You could do that."
Deontic = Displays certainty (how something ought to be.) e.g
"You must do that."
Power in Advertising
Dyer (1982)
An adverts main goal is to persuade. Adverts are taking over our lives and display an unattainable reality for e.g The Lynx advert, Spray…
Fairclough: t is appropriate with the publication of its first book to indicate the intentions and scope of the new Language in Social
Life
Series, both to show how
Norman
Fairclough's
Language
and
Power
admirably provides its corner-stone and to encourage read~~~f1nd other potential authors to join us in this imaginative enteq,'nse. Our objective is to focus
on
Wareing (1999)
Define social groups and power:
Political - Power in the Law e.g. Police, Judge, Barrister
Personal - Occupation / Power within a Job e.g. Doctor, Teacher and so on.
Social Group - Friends and Family, Class in society.
Types of Power:-
Instrumental (Written and Spoken)
Influential (Written and Spoken)
Instrumental Power - Enforces Authority and is imposed by the laws, state, conventions and organisations. for e,g "SHUT UP NOW!"
Influential Power - Persuasive and Inclines or makes us want to behave in a certain way. for e.g. "Please do not touch the wet paint."
Fairchlough (2001)
Power behind discourse - Context. (Who, What, Where, When, Why etc.)
Power in discourse - Features and methods used to show power, for e.g. Material Verbs.
Ideology - Meaning/Attitudes and world views displayed in language. e.g Terrorist over Freedom Fighters. (We call them terrorists, they call themselves Freedom Fighters.)
Modal Verb (Auxiliary Verb)
Cannot be on its own:- Should, Can, Will, Shall, Could, Must, May, Would, Might, Ought.
Epistemic and Deontic Modality.
Epistemic = Suggests possibilities that are most likely to be true. e.g "You could do that."
Deontic = Displays certainty (how something ought to be.) e.g
"You must do that."
Power in Advertising
Dyer (1982)
An adverts main goal is to persuade. Adverts are taking over our lives and display an unattainable reality for e.g The Lynx advert, Spray…
Fairclough: t is appropriate with the publication of its first book to indicate the intentions and scope of the new Language in Social
Life
Series, both to show how
Norman
Fairclough's
Language
and
Power
admirably provides its corner-stone and to encourage read~~~f1nd other potential authors to join us in this imaginative enteq,'nse. Our objective is to focus
on