Preview

Lands End Essay

Satisfactory Essays
Open Document
Open Document
480 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lands End Essay

Who is likely to make up the buying centre in the decision to select a new supplier for Lands' End? Which of the buying centre members are likely to play the roles of users, influencers, buyers, deciders, and gatekeepers?
By the definition of buying centre, which is the group of people in an organization who participate in the buying process and the people who make up the buying centre depends on the specific item being bought. according to the Lands' End company, the buying centre member who is in charge to select a new supplier is the Vice president of quality assurance Joan Mudget who is also the decider buyer and influencer and his 150 quality assurance personnel who are gathering information of supplier by visiting directly. and also the 150 quality assurance personnel are likely to play the roles of users and gatekeepers.

Which
…show more content…
the company is looking for the long term relationship suppliers who have ability to meet the required delivery schedule and quality specification. because Lands' End believe that the term supplier does not adequately describe the importance the company places on relationship;Land's End is also providing online order service called "My virtual model" feature for online shoppers to customize their own product. the product is required 2-days-shipping after they received the order from customers.

Describe products Lands' End buyers typically buy in each of the three buying situations: straight rebuy, modified rebuy, and new buy.
Straight buy is the purchase of same goods in the same quality from the same supplier made by the customer or organization. For instance, Lands' End company is buying the customized product which ordered by returned customer from long term supplier more than once. or buying basic specification product from the same long term supplier to prepare for

You May Also Find These Documents Helpful

  • Satisfactory Essays

    They will then determine requirements and place purchase orders with suppliers while capitalizing on the best price, quality, and delivery possible.…

    • 603 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mat 540 Quiz

    • 4267 Words
    • 18 Pages

    84. Which of the following roles ordinarily is not a part of a buying center?…

    • 4267 Words
    • 18 Pages
    Satisfactory Essays
  • Powerful Essays

    Unit 29 D1

    • 1525 Words
    • 6 Pages

    4. Central Buying - This is the team who makes purchasing decisions on goods not for resale (GNFR) – from capital expenditure on contracts for building, through to…

    • 1525 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Proc 5000

    • 262 Words
    • 2 Pages

    1. Based on your own research on industrial/commercial and government purchasing, what are those elements that you consider to be unique to each?…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    begins with a review of the basic components of purchasing followed by a discussion of the role…

    • 2692 Words
    • 16 Pages
    Satisfactory Essays
  • Good Essays

    Sonic Marketing Strategy

    • 2002 Words
    • 9 Pages

    The people who would influence this type of purchase are the users of the product and the technical personnel (IT department) who would define the specifications required of the new product. The purchasing department, the people who authorize the purchase and the gatekeepers are the people who participate in this type of purchase.…

    • 2002 Words
    • 9 Pages
    Good Essays
  • Good Essays

    2. Centralized Purchasing – Purchasing decisions are made by a single Purchasing department (usually at the corporate office).…

    • 349 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Alibaba

    • 579 Words
    • 3 Pages

    Welcome to Alibaba.com! Presented by; Ronak Vijayvergia Sanjay Kumar Sahoo Sadu chaitanya Reddy Siba Vinith Alibaba.com Introduction Traditional Sourcing Lifecycle Search/ Discovery Evaluate Negotiate Transact Average sourcing cycle: 3.3 – 4.2 months 52% of time spent searching for/identifying appropriate suppliers 20% of time spent on screening/sorting proposals 18% of time spent on RFQ development/ RFQ response 10% of time spent on contract negotiations Traditional Sources of Supplier Information Referral Industry associations Trade shows Trade directories Industry magazines, trade journals…

    • 579 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Aloha Products

    • 499 Words
    • 2 Pages

    3) Integrate the central purchasing department as an extension of each plant. Each plant will give their requirements to the purchasing department, thus creating more integration. Each plant will have more control over the inputs needed.…

    • 499 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The purchasing officer is someone who has been given the power to act on behalf of some other person or some institution in a loyal, honest, and careful manner. (Goodale, 2003) This is the basic role that every purchasing officer holds. It’s their duty to act on behalf of a person or a company to purchase goods or services. A purchasing officer’s decisions must be legally and economically sound. It is their basic responsibility to conduct purchases using the instructions given to them by their employer while avoiding any legal issues. The basic understanding of contract or acquisition law can help the purchasing officer in the long run by equipping them with the general knowledge to avoid issues that can lead to legal involvements. At the very least it allows them to recognize when they may need to seek legal counsel. The person chosen for this position does not need to fall within a demographic and…

    • 2641 Words
    • 11 Pages
    Powerful Essays
  • Best Essays

    Knowledge of the process that organisational buyers follow in making purchasing decisions is fundamental to responsive business marketing strategy because as marketers come up with relevant and appropriate strategies they must first understand a certain process which very vital and it is called the organizational buying process and it consists of 8 major steps which will be discussed fully shortly. According to (Wind & Thomas, 2001) the first step is recognizing the need which is normally from within the organization and it is a step where by a problem is identified for example if the…

    • 1715 Words
    • 7 Pages
    Best Essays
  • Satisfactory Essays

    1. In purchasing cleaning products and services, which of the following managers might be members of the buying center at a discount retailer, like Wal-Mart or target: a purchasing executive at the headquarters level, store managers, a merchandising executive, a marketing manager, a maintenance staff supervisor, or maintenance employees? Who would be most influential in the buying decision?…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The organizational purchase behavior is the most complex process the organizations have to deal with in the buying process. The decision making authority and central influencing departments will evolve around the buying center. The roles which have to be carried by the buying center in the purchase decision making have been highlighted through research. The five members in the buying center are the users, influencers, deciders, buyers and gatekeepers. The users are the individuals who will use the product. Buyers are the ones who will be involved in contractual terms with the supplier. The influencer will impact the decision making process, either through experience or technical knowledge. Deciders will choose amongst the alternatives available for the organization. Gatekeepers are important in controlling the information flow; they are the focal point of information which outsiders have to go through to get to the buying center members. The number of knowledgeable individuals will vary according to the situational task; straight re-buy, modified re-buy or new task. Depending on the perceived risk and buy class the involvement of members in the buying center will be determined. The degree of influence of each member varies in the dynamic situation of the buying process.…

    • 5068 Words
    • 21 Pages
    Better Essays
  • Powerful Essays

    In organizations having many production centers which are situated at distant places, it may be an important issue to decide whether for the purpose of purchasing for all the production centers, there should be only one purchase department or for each production centre, there should be one purchase department. Upon the following factors the decision shall primarily depend:-…

    • 891 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Early Marrige

    • 2137 Words
    • 9 Pages

    When a new product has been developed, design engineers often require materials or services to be procured that may be new to the company. The purchasing department is responsible for searching for suppliers who can satisfy the requirements. Purchasing departments start with their current vendors who offer the best discounts to ensure that the new material or service is procured at the best possible price.…

    • 2137 Words
    • 9 Pages
    Powerful Essays