Lands End
LANDS END
GUARANTEED. PERIOD. One of the simplest of statements is the driving force behind one of the strongest companies in fashion merchandising. Land’s End, a company with an established market for clothing, luggage, and home products, has created an enduring business model built on quality customer service. The company affirms this stance by proclaiming its goal is “to please [their] customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.”(Land’s End) With this powerful guarantee, Land’s End has become a market leader in developing customer relationships and fostering business communication as a means to increase sales and market share.
Land’s End began in 1963, when founder Gary Comer had a dream to start a business that had something to do with his hobby, sailboat racing. Created in a basement, along the river in Chicago 's old tannery district, the company began by selling sailing equipment, clothing, and racing gear. From lowly roots to a thriving organization, Land’s End now employs thousands and sells a vast variety of products that reach from the sailboat into the home. The high quality of its products and the dependability of its customer service allow Land’s End to maintain a competitive edge over its competition.
CUSTOMER SERVICE
To be sure, Land’s End thrives by using quality materials in each of the products that it sells. Quality control agents constantly evaluate and improve fabrics, styles, sizes, and procedures. Each of the over one hundred fifty quality assurance personnel is trained to be highly specialized in specific products. The company maintains the dependability of its products by following the main business principles set forth by its founder. One of these principles demands, “Do everything possible to make the products better. Never reduce the quality of a product to make it cheaper.” (Lands’ End) Undoubtedly, this type of commitment to excellence allows
GUARANTEED. PERIOD. One of the simplest of statements is the driving force behind one of the strongest companies in fashion merchandising. Land’s End, a company with an established market for clothing, luggage, and home products, has created an enduring business model built on quality customer service. The company affirms this stance by proclaiming its goal is “to please [their] customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.”(Land’s End) With this powerful guarantee, Land’s End has become a market leader in developing customer relationships and fostering business communication as a means to increase sales and market share.
Land’s End began in 1963, when founder Gary Comer had a dream to start a business that had something to do with his hobby, sailboat racing. Created in a basement, along the river in Chicago 's old tannery district, the company began by selling sailing equipment, clothing, and racing gear. From lowly roots to a thriving organization, Land’s End now employs thousands and sells a vast variety of products that reach from the sailboat into the home. The high quality of its products and the dependability of its customer service allow Land’s End to maintain a competitive edge over its competition.
CUSTOMER SERVICE
To be sure, Land’s End thrives by using quality materials in each of the products that it sells. Quality control agents constantly evaluate and improve fabrics, styles, sizes, and procedures. Each of the over one hundred fifty quality assurance personnel is trained to be highly specialized in specific products. The company maintains the dependability of its products by following the main business principles set forth by its founder. One of these principles demands, “Do everything possible to make the products better. Never reduce the quality of a product to make it cheaper.” (Lands’ End) Undoubtedly, this type of commitment to excellence allows