Land Rover Defender Case Study
Land Rover Defender – an Icon Returns.
If you ever ask what is the definite off roader to 100 people across the globe, at least 80 of them will pick the LandRover Defender. Such is the charm of the rustic, bare bones but ultra-capable offering from LandRover. But the production of this legend is nearing its end – the company is ceasing the production by December 2015 – January 2016 period. According to the latest news by Autonews (http://www.autonews.com/article/20151206/OEM04/312079985/storied-defender-due-for-new-era-rewrite), the successor of the legend will make the debut in 2018 and could be offered in 5 body styles, with 5 different engine choices and 2 transmissions.
A brief history
Introduced to the British motoring world in 1983, the Defender has proved its mettle in some of the world’s toughest arenas and has been the choice of vehicle for almost all of the expeditions into wilderness. It is the first production vehicle to travel 18,000 miles from England to Singapore, and have been the choice of artic expeditions. Apparently, the 2.25 L engine which came in Land Rover does not really need a snorkel - it is so rugged that it runs even in full of water. The production of the Defender started as Land Rover one ten and was followed by Land Rover ninety in 1984. In 1989 the …show more content…
To pay their respects to the legend, Land Rover drew a giant outline of the SUV in the sand at Red Wharf Bay in Anglesey, Wales, where the model was first imagined by Maurice & Spencer Wilks in 1947. Six Defenders drew the outline by driving with 12-foot agricultural harrows attached to them. A Land Rover Series I, II and III were joined on the beach by a Ninety from the Eighties, a Defender 90 Hard Top and a Defender 110 Station Wagon, to complete this
If you ever ask what is the definite off roader to 100 people across the globe, at least 80 of them will pick the LandRover Defender. Such is the charm of the rustic, bare bones but ultra-capable offering from LandRover. But the production of this legend is nearing its end – the company is ceasing the production by December 2015 – January 2016 period. According to the latest news by Autonews (http://www.autonews.com/article/20151206/OEM04/312079985/storied-defender-due-for-new-era-rewrite), the successor of the legend will make the debut in 2018 and could be offered in 5 body styles, with 5 different engine choices and 2 transmissions.
A brief history
Introduced to the British motoring world in 1983, the Defender has proved its mettle in some of the world’s toughest arenas and has been the choice of vehicle for almost all of the expeditions into wilderness. It is the first production vehicle to travel 18,000 miles from England to Singapore, and have been the choice of artic expeditions. Apparently, the 2.25 L engine which came in Land Rover does not really need a snorkel - it is so rugged that it runs even in full of water. The production of the Defender started as Land Rover one ten and was followed by Land Rover ninety in 1984. In 1989 the …show more content…
To pay their respects to the legend, Land Rover drew a giant outline of the SUV in the sand at Red Wharf Bay in Anglesey, Wales, where the model was first imagined by Maurice & Spencer Wilks in 1947. Six Defenders drew the outline by driving with 12-foot agricultural harrows attached to them. A Land Rover Series I, II and III were joined on the beach by a Ninety from the Eighties, a Defender 90 Hard Top and a Defender 110 Station Wagon, to complete this