Lance Armstrong And Cancer Survivor: Doug Ulman

LIVESTRONG, an organization created by one of the worlds best cyclists, Lance Armstrong, and cancer survivor, Doug Ulman, has been highly successful in raising awareness and helping the cause against cancer over the past years. Not only has the organization touched the lives of millions of people, but it also has raised millions of dollars to fund the fight against this worldwide disease. The foundation fights to improve the lives of people affected by cancer and works in two areas: One by directly supporting survivors(people facing cancer and their family) and the other is by creating a global movement to battle the disease. Although the organization is relatively small with fewer than 90 employees based in one city, it has grown to be highly
Through these mediums of social media, they could answer questions, promote stories of cancer survivors, and provide a community for not only survivors but their families as well. They should also set up more events providing people with more personal experiences, such as mixers where people affected by cancer could gather, share their stories and meet face to face with others. Doug Ulman should also consider that if his goal is to create a national organization, advocating for people affected by cancer, that he may need expand offices to other places in the world, as currently they only have one located in Texas. If he isn’t willing to do so and wants to keep his company small, he should then look into the possibility of having more relations with local, existing cancer activism groups in other places of the
He should be worried of what would happen if these allegations turned out to be true, and how that would affect Armstrong’s reputation, which would reflect directly back on the LIVESTRONG brand. To relieve the possibility of this happening, Ulman should consider using everyday survivors to promote the brand, someone who is relatable to the common public and isn’t necessarily a celebrity such as Lance is. In doing so, people would be buying and supporting for the organization, and survivors, not just for Lance Armstrong. People would also be able to share their stories, and compare their experiences with cancer to