Lab Questions
Lab Week 2 Topic:
Selling on the Web: Revenue Models and Building a Web Presence
1 Lab Questions
Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In a second paragraph, provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed.
ANS:
Make sure you place the ad correctly - Ads that people can’t see won’t be clicked on, so make sure the ads are located in a prime spot that will generate interest.
Consider linking text - This helps to make the ad stand out more and gives a better chance for the …show more content…
Make the ads relevant - The best part of contextual advertising is that the ads are relevant to your site. Google and Yahoo both target their ads decently well, but Google Adsense definitely has the best ads that are relevant to your site.
Keep to one theme - This kind of ties in with making your ads relevant, but make sure your website concentrates one one certain type of category. For example, GameSpot.com is a site that focuses on games, while IGN.com has sections over games, movies, comics, cars, etc.
Do your research - Each publisher allows you to create separate channels for your ads so you can track how each individual ad unit is doing. Look over your ads and see which ones are performing the best, and then make a judgement as to which ads you should keep and which ones you should alter or get rid …show more content…
These would be services delivered to the phone by the wireless carrier, which would charge a monthly subscription fee for the service. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.
ANS:
Guide:Offering mobile device management services - With more employees becoming road warriors and spending more time away from their desks, enterprises and SMBs need a network solution provider to help them manage the many mobile devices and keep those devices -- and the company's data -- safe. This could be a lucrative opportunity for networking solution providers looking to break into offering mobile device management services.
To help you manage the proliferation of mobile devices in your workplace and the growing demand for secure access to corporate data, IBM Mobile Enterprise Services provides an integrated suite of capabilities for smartphones, tablets and rugged wireless devices—including Apple iPhone and iPad, Google Android, BlackBerry smartphones and BlackBerry PlayBook, and Windows Mobile
Selling on the Web: Revenue Models and Building a Web Presence
1 Lab Questions
Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In a second paragraph, provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed.
ANS:
Make sure you place the ad correctly - Ads that people can’t see won’t be clicked on, so make sure the ads are located in a prime spot that will generate interest.
Consider linking text - This helps to make the ad stand out more and gives a better chance for the …show more content…
Make the ads relevant - The best part of contextual advertising is that the ads are relevant to your site. Google and Yahoo both target their ads decently well, but Google Adsense definitely has the best ads that are relevant to your site.
Keep to one theme - This kind of ties in with making your ads relevant, but make sure your website concentrates one one certain type of category. For example, GameSpot.com is a site that focuses on games, while IGN.com has sections over games, movies, comics, cars, etc.
Do your research - Each publisher allows you to create separate channels for your ads so you can track how each individual ad unit is doing. Look over your ads and see which ones are performing the best, and then make a judgement as to which ads you should keep and which ones you should alter or get rid …show more content…
These would be services delivered to the phone by the wireless carrier, which would charge a monthly subscription fee for the service. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.
ANS:
Guide:Offering mobile device management services - With more employees becoming road warriors and spending more time away from their desks, enterprises and SMBs need a network solution provider to help them manage the many mobile devices and keep those devices -- and the company's data -- safe. This could be a lucrative opportunity for networking solution providers looking to break into offering mobile device management services.
To help you manage the proliferation of mobile devices in your workplace and the growing demand for secure access to corporate data, IBM Mobile Enterprise Services provides an integrated suite of capabilities for smartphones, tablets and rugged wireless devices—including Apple iPhone and iPad, Google Android, BlackBerry smartphones and BlackBerry PlayBook, and Windows Mobile