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LA SON

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LA SON
L.A. SON When we mention “moving foods”, guess what? “Food truck” may be there. When we mention “Food truck in L.A.”, guess again? “Kogi” may be there. When we mention “Koji”, guess one more time? “Roy Choi” must be there. Kogi Korean BBQ is one of five-fusion food trucks in Los Angeles famous for their combination of Korean with Mexican food. Its food trucks move within periods and stop at different locations to spread its popularity and win different customers. “ The truck stops here. Tell us where to park it” (Kogi’s Official Web). Highlights of Kogi’s classic menu include Spicy Pork Tacos, Kimchi Quesadillas and Short Rib Sliders. “If L.A. had a song, you'd hear it in the first bite. If L.A. had an anthem, you'd find it in your first meal” (Koji). The New York Times said, "The food at Kogi Korean BBQ-To-Go, the taco vendor that has overtaken Los Angeles, does not fit into any known culinary category." This pioneer of food truck and icon of LA street food has been made by LA son: Roy Choi. The fact was that “Choi was a once gambler and nearly a gangster, and a stoner from youth who was quick to fight, slow to wake” ( The New York Times). When he was young, he was surrounded by different types of people including latchkey knuckleheads, smart kids with bad attitudes, Armenian gem dealers, drug connects, playful college students, dishwashers and card players. Traditionally, this environment was not good for a child’s development. Nevertheless, all happened in our life means something. This unique childhood gave Choi the seed the passion and pursuit for street-food culture. Roy Choi wrote in his memoir: LA SON: When 26, he was half drunk and high, filled with the usual self-hatred and self-pity, staring listlessly at this New Orleans chef with a New England accent cooking French food. At that moment, his future seemed directly to him: Cooking would be his life. In 2007, Choi became chef de cuisine at the Beverly Hilton. It was there that he met

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