La Senza Corporation Executive Summary
Introduction
La Senza Corporation owns and operates lingerie retail stores in Canada and internationally. It offers bras, panties, loungewear, hosiery, and body care products; and beauty products and accessories, including lotions, creams and body washes, lip glosses, bra accessories, naughty accessories, booties, cosmetic bags, gift sets and boxes, and phone cases. The company also serves customers online. La Senza Corporation was formerly known as Suzy Shier Limited and changed its name to La Senza Corporation in June 2001. The company was founded in 1990 and is based in Toronto, Canada. La Senza Corporation operates as a subsidiary of Limited Brands Canada.
As Canada 's premier lingerie retailer, La Senza owns and …show more content…
Even though this is a proper offer, this expression is quite weak to fascinate customers. The best discount offers should allure the customer by making her think that it is really beneficial such as ‘’buy 1, get 1 free’’, ‘’get the 2nd for £2’’. Providing customer for multi-buying is a mutually profitable strategy to create high volume selling movements.
Campaigns and events are useful tools for the companies that allow enlarging the customer mass and increase the brand awareness. Particularly the special dates that women are interested in have a huge marketing opportunity. International Women’s Day, Cancer Awareness Month, Wear It Pink (breast cancer campaign) are potentially meaningful days to promote products and attract customers. Why not to create a campaign in Breast Cancer Week and make a discount on all pink products?
These recommendations have high priority to accelerate promptly in the market. Obviously this is a continuous process which should be closely followed, measured and assessed to state the effects; in addition further revisions may occur of
La Senza Corporation owns and operates lingerie retail stores in Canada and internationally. It offers bras, panties, loungewear, hosiery, and body care products; and beauty products and accessories, including lotions, creams and body washes, lip glosses, bra accessories, naughty accessories, booties, cosmetic bags, gift sets and boxes, and phone cases. The company also serves customers online. La Senza Corporation was formerly known as Suzy Shier Limited and changed its name to La Senza Corporation in June 2001. The company was founded in 1990 and is based in Toronto, Canada. La Senza Corporation operates as a subsidiary of Limited Brands Canada.
As Canada 's premier lingerie retailer, La Senza owns and …show more content…
Even though this is a proper offer, this expression is quite weak to fascinate customers. The best discount offers should allure the customer by making her think that it is really beneficial such as ‘’buy 1, get 1 free’’, ‘’get the 2nd for £2’’. Providing customer for multi-buying is a mutually profitable strategy to create high volume selling movements.
Campaigns and events are useful tools for the companies that allow enlarging the customer mass and increase the brand awareness. Particularly the special dates that women are interested in have a huge marketing opportunity. International Women’s Day, Cancer Awareness Month, Wear It Pink (breast cancer campaign) are potentially meaningful days to promote products and attract customers. Why not to create a campaign in Breast Cancer Week and make a discount on all pink products?
These recommendations have high priority to accelerate promptly in the market. Obviously this is a continuous process which should be closely followed, measured and assessed to state the effects; in addition further revisions may occur of