La Sape

Become Fashionista is the main key word of La Sape. La Sape is a social movement occurs in Congo who devote their income to purchasing fine clothing and accessories, assuring they innovate the morale of their neighborhoods by being an example of couture and courtesy to others. Congo is well known as poverty country and interminable with civil conflicts. This is not the way cease La Sape “dream” to express their lavish apparel.

The story of La Sape began when French colonization entered to Congo. A lot of Congolese immigrants traveled to French in the seventies and the eighties because they were fascinated with French elegance “Dandies” and emulated the French look, a style which was expanded during the transition to independence. After retuning from French, the Colongese assimilated a movement named “ The Cult of elegance” in Republic of Congo’s city capital – Brazzaville.

In last Century, the one encounters Colongese music named Papa Wemba which well known as the king of
Oftentimes, they spend togetherness with drink inexpensive beer and occasionally they challenge each other to stylistic duels in exclusive bars and nightclubs at weekends. They always talk and share about many things outside of clothing, such as life, family or helping someone get back on track. They believe that being the Sapeurs have values to be appreciated. They find joyful and pride become the Sapeur. The most of them can easily spend thousand of dollar to achieve they’re own extraordinary suit, shirt and accessories for instant needed. A lot of them is just ordinary men who work as carpenters, painters, musician, comedy actors, and labourers in daily life. Yet majority of the Sapeurs do not have any accupation. In the fact, they are struggling from suffering poverty. Approximately, they just earn $ 300 a month. Some of the Sapeurs can share clothes each other or rent from designer