1.) I would recommend that Kulula use a server to continually host its website and a database to store all the information regarding customer information, sales records, and flight records.
2.) Kulula could enhance revenue by advertising on other websites. It could save on cost by using search engines like Google or Yahoo! primarily, instead of the high-cost travel agents. This would enhance customer service by providing cheap tickets to a broader span of customers.
3.) The way that Kulula’s business model is set up is to sell the tickets directly to the customer, making it a B2C company. It doesn’t really allow other businesses to engage in e-commerce with Kulula, however that is changing. A few businesses have begun to sell tickets for Kulula on their sites in order to gain e-commerce with the success Kulula has created. Kulula’s approach is changing to where it is lending its success to other businesses wanting to engage in e-commerce.
4.) By partnering with a travel agency such as Lastminute.com, it is possible that Kulula could accomplish flying at full capacity at all times. However, Kulula takes a risk by paying Lastminute.com to sell their tickets, which may not always fulfill their expectations of full capacity.
1.) I believe it is safe for an e-business to outsource its systems development if that business is reliable and will do its best efforts to keep the system running. In this cases in particular, Kulula’s old system was inefficient and could not handle the work load required by Kulula’s website. By this instance alone, it was a good idea, because now it can handle more business. Outsourcing to another country however, may possibly have its flaws due to differences in national laws.