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Kudler Fine Foods: Website Analysis

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Kudler Fine Foods: Website Analysis
Kudler Fine Foods: Website Critique Paper
VCT310
April 22, 2013

Kudler Fine Foods: Website Critique Paper Kudler Fine Foods is a gourmet food and wine company with three locations in California. Kudler Fine Foods specializes in gourmet cheese, fresh produce, organic beef and seafood, freshly baked artisan breads, and affordable domestic and imported wines. Kudler Fine Foods has three retail stores in California located in Del Mar, La Jolla, and Encinitas. The website contains basic information about the stores featured in the categories of “Bakery”, “Meat & Seafood”, “Produce”, “Cheese & Dairy”, and “Wine”. The Kudler Fine Foods website also has five informational categories that include “News”, “About”, “Locations”, “Survey”, and “Terms & Conditions”. A critique of the website is made by reviewing design and layout of the site.
Design
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“Visual elements such as color, layout, typography, and images shape a sites personality or voice” (McIntire, 2008, p. 2) thus the design must be appealing in order to lure visitors to the site. There are several characteristics that are included in the design of a website including color, layout, graphics, fonts, input forms, and navigation. After reviewing the Kudler site, the rotating graphics gives the site a focusing affect.
A review of the site displays very dull colors. The simplicity of the site leaves much to the customer’s imagination. This may drive the customer to leaving the site without important information about Kudler Fine Foods. By increasing the displays and graphics, Kudler Fine Foods can better highlight the important features and services of the site. Using stylized graphics and colors, a website can draw attention to important features they want customers to be sure to look at.

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