Kudler Fine Foods Strategic Plan

Topics: Strategic management, Management, Marketing Pages: 7 (1689 words) Published: May 29, 2010
Kudler’s Strategic Planning
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Executive Summary
Kudler Fine Food is a western United States based company, which is situated in San Diego metropolitan area. It furnishes quality food products at the reasonable price and also texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, the environmental scan was necessarily researched to better realize the current critical situation of the company. This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Company’s Background

In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that was opened in the year 1998 by Kathy Kudler. The company was based at distinct California locations to serve the ever-growing consumer’s demand with high quality products at reasonable prices. It has about three stores, which was located in La Jolla, Del Mar and Encinitas. All of its three stores are equipped with the very good quality domestic and imported food materials. Each store of the company is divided into different departments such as Fresh Produce, Condiments and Packaged Foods, Fresh Bakery and Pastries, Fresh Meat & Seafood and Cheese's and Specialty Dairy Products. Mission Statement


Vision Statement

Value Statement


Environmental Scan

Environmental scan involves the internal as well as external scan of the foods grocery industry. The environmental scan is extremely important for constantly revising the strategy of KFF. It will help in staying in touch with the industry standards, forecasts and developments. This knowledge is critical as the company works to build its suitable strategy. The internal scan takes in the identification of the strengths and weaknesses; where as the external scan involves the identification of the opportunities and threats (Wilson & Gilligan, 2005). Internal environmental scan

• Strong vision of end state: The Company has a firm vision of the end state goals that are to be achieved in future. This makes the attainment easy and this in turn helps the accomplishment of the overall objectives of the firm. • Information technology: The developments in technology have facilitated the employees to derive the critical customer, order and financial information by using some simple keystrokes. • The company has an established infrastructure and a dedicated workforce who works for the benefit of the organization. Weaknesses

• Lack of distribution of power: The structure of the company is such that it is not properly decentralized; most of the authority and power is not distributed among the members - employees and the managers. • Lack of industry knowledge: KFF lacks the knowledge of the industry which is extremely important to frame its strategies and face the competition adequately. External environmental scan

• There is an opportunity to develop an exclusive position in organic catering. This opportunity is consistent with growth strategy of...

Bibliography: Portny, S.E. (2006). Project management for dummies. (2nd ed.).
Ryall, M. J. & Craig, J. C. (2003). Strategic Management Kogan Page Publishers.
Shim, J. K. & Siegel, J. G. (2000). Financial Management (2nd ed.). Barron 's Educational Series.
Wilson, R. M. S. & Gilligan, C. (2005). Strategic Marketing Management: Planning, Implementation and Control (3rd ed.). Butterworth-Heinemann.
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