August 22, 2011
Mr. Frank Futyma
SERVICE REQUEST SR-KF-013
Service Request SR-kf-013 for Kudler Fine Foods
University of Phoenix
August 22, 2011
Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).
For the completion of this program, there are many aspects that need to be discussed and completed. Strategic planning, systems implementation, Network Security, training, Network maintenance, operational inputs and staffing will have to implemented.
Implementation Outline Aspects
Kudler Fine Foods has laid out an Outline of the different aspects the company would