Kudler Fine Foods
Kudler Fine Foods is a local upscale specialty food store with three locations in the San Diego metropolitan area. Kathy Kudler, founder of Kudler’s, opened the first Kudlers Fine Foods in 18 June 1998 opening the second location in 2000 and the third in 2003. Kudler’s three locations consider itself without direct competition (Apollo, 2011, Strategic Plan, p.3). Kudler Fine Foods provides domestic and imported fare at every location, everything from bakery and pastry products, fresh meat & seafood, fresh produce, condiments, packaged foods, cheese and specialty dairy products (Apollo, 2011, Strategic Plan, p.3). The mission statement is to provide their customers with a delightful and pleasing shopping experience. The company and staff will go to extensive lengths in order to assure that Kudler Fine Foods stands to the mission statement. Below is the evaluation of Kudler Fine Foods strengths, weaknesses, competitive strategies, market structures, and recommendations. Strengths and Weaknesses
The 2012 market survey for Kudler indicated that the store hours is the company’s biggest strength with over 85% with the consumers agreeing that the store hours are convenient. The atmosphere, display and employee knowledge are also strong suits for Kulder’s all of which are higher than 75% satisfaction (Apollo, 2011, Market Surveys). On the other hand, the consumers shopping encounter is a weakness. Just 40% of the consumers surveyed established that the value of the merchandise was a good value for the money, and only 64% agreed that there was a good selection of product, and only 61% of the consumers were agreed that the customer service of the employees were courteous. There has been a decrease in every survey question from the survey in 2011 to 2012 with the consumers who participated (Apollo, 2011, Market Survey). There are a few selections on stores providing gourmet products within southern California, and with...
References: University of Phoenix – Kudler Fine Foods Virtual Organization Link
David C. Colander . (2010).ECONOMICS, EIGHTH EDITION.
How to Cite this Page
“Strategic Plan for Kudlr Fine Foods.”
“Survey for Kudler Fine Foods.”
Please join StudyMode to read the full document