Preview

Kudler Fine Foods

Good Essays
Open Document
Open Document
1066 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Fine Foods
Strategic Quality Management and Customer Satisfaction Paper

Introduction
Kudler Fine Foods was established in 1998 by Kathy Kudler. Kathy is very passionate when it comes to gourmet food but was frustrated of the lack of quality products found in the neighborhood store. Kathy decided to open a store specializing in gourmet product and services. Kathy believes that providing variety of quality products and services at reasonable price will be the formula for success. Kudler Fine Foods’ vision is to be the premiere gourmet grocery store for the finest meats, produce, cheeses, and wine. Kudler’s mission is to provide customers with the finest selection at reasonable prices. Kudler aims to give customers the best quality products. Since
…show more content…
Department managers are responsible for maintaining a high customer service level by carrying and maintaining merchandise in stock, while at the same time preventing excess service levels. Kudler’s policy is that adequate levels of inventory should be maintained and this customer service level is discussed on the company’s monthly operations review meeting. Kudler’s general goal has been a customer service level of 95% of items carried. This means that 95% of the time, customers will find the availability of merchandise in the store. Kutler uses historical data on items and quantities sold in the last two to three years. This data provides information to forecast which items and at what quantities to keep in …show more content…
Customer satisfaction is a priority to the company. The owner of Kudler, along with the department managers are ultimately has the responsibility for quality assurance. Kudler plan to continue to find ways to improve their level of products and services. A way towards this is to analyze the current level of the company and through the analysis, the company will establish plans for improvement. Kudler will take advantage of an acquaintance’s daughter. The daughter is a college student and will be entering her senior year at college. The senior year curriculum is on business planning and required to complete a major project. Kudler will ask the daughter if the project can be on analysis and strategic plans of Kudler stores. Kudler will pay the daughter for her efforts. This plan will be cost-effective for the company since this consultation will cost less compared to a seasoned analyst. Although the analysis will be from a college student, the result will give the company detailed analysis on planning the process improvement in relation to the company’s strategic plan. Kudler is also putting an emphasis on customer relationship by finding ways to satisfy new and existing customers. The management of Kudler is expecting its staff to actively analyze customer data to provide services and products that meet the needs of customers. The staff is expected to complete a training course

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods (KFF) is a personally own and run company by Kathy Kudler. Kathy originated the culture of the market and oversees everything from the hiring and firing of employees, the orders being placed, and paying the bills. Through the 2003 Strategic Plan for KFF, it is clear that store expansion out of the current local area (La Jolla, Del Mar, and Encinitas) are in the making. Because KFFs has been built around the culture of providing the finest, highest quality, gourmet foods, it is important the proper marketing research is done in order to determine the best way to expand into new areas.…

    • 843 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Kudler has different types of options on how they could advertise the new shoppers program. Because these types of programs are commonplace within any market, Kudler needs to develop a complete database system, with including current and former customers. This database is used specifically for advertising of the new…

    • 907 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Currently, Kudler uses Excel to main their inventory. A new inventory module will streamline purchasing and reduce spoilage. Through enhanced accounts payable and accounts receivable systems, inventory updates will be more timely and…

    • 699 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Kudler Fine Foods was established 1998 in La Jolla, CA by Kathy Kudler. Although Kathy has seen much success with her business she is also experiencing difficulties. Some of the areas of the business she is experiencing difficulties with include the Del Mar location is not performing as expected, some of the employees are underpaid, and Kathy has too many responsibilities (Kudler, 2003).…

    • 386 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Bsa 375 Kudler Fine Foods

    • 2993 Words
    • 12 Pages

    Kathy Kudler, and her company, Kudler Fine Foods, are attempting to initiate a customer loyalty program. According to Kudler (2007)This loyalty program, also called the frequent shopper program, is designed to award points for customer purchases which can then be redeemed for valuable gift items such as airline seat upgrades to first class or other specialty foods offered by Kudler. This program is designed to benefit Kudler by increasing customer loyalty and improving their profitability and bottom line. The ability to accomplish this goal in a manner that will produce the expected results efficiently and in a timely manner will be greatly enhanced through the development of a comprehensive business systems plan. (Sales & Marketing: Strategic Objective, para 3)…

    • 2993 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.…

    • 1144 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Kudler Market Structure

    • 1203 Words
    • 5 Pages

    The organization has developed a loyalty by its customers and has profited from this loyalty. The company has achieved profitability by expanding its services such as parties and frequent shopper programs (Apollo Group, 2011). The development of these added programs increased their revenue and expanded their customer base. Kudler Foods was the first to create these type of programs, first in their marketing area. Another way the company is competitive in the marketplace is through providing customers with new gourmet selections (Apollo Group, 2011). This allows the company to follow trends of its customers and being able to set a price on those items. By being flexible on their pricing, the company can change prices when there is need to stimulate the sale on select products. This keeps Kudler Fine Foods competitive in the…

    • 1203 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Kudler Fine Foods is known for their customer service, treating their customers with courtesy, friendly manner and offering a delightful and pleasing shopping experience to each customer is imperative. This is why Kudler Fine Foods has helpful and knowledgeable staff. This essay will discuss two job positions within Kudler Fine Foods, the general functions of performance management systems, job evaluation methods for each position, compensation plans, and the importance of employee benefit plans.…

    • 1404 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Kudler Fine Foods

    • 459 Words
    • 2 Pages

    Based on the memo for Kudler Fine Foods, a new point of sale system is being implemented into the company’s three retail locations. The organization of the memo is decent at best. The memo is not very detailed or clear on all the expectations from corporate. The sentence structure itself is also lacking clarity, making it hard to fully understand. “While the vendor has training materials and will train our trainer, we need to determine the best way to train the cashiers in the three stores, the management team in each store and the computer support specialists.” This sentence alone is very confusing, who is doing the training? Is there going to be a class at each location or all in one location? What type of training is being recommended by corporate, it seems they are leaving the training in the hands of each store.…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Kudler Fine Foods

    • 1782 Words
    • 8 Pages

    Kudler Fine Foods has a service request for a new information system that will keep track of customer’s purchases so they can receive incentives through a third party partnership. The scope of the project will be to develop a system that will effectively track the customer’s purchase behavior while also providing the incentives earned to the customer from the partnerships. The main focus will be on the input method into the system, the storage, the accessibility, and distribution of the information. The system must be able to track the purchases and generate the appropriate incentives based on the customer’s purchasing behavior (Apollo Group Incorporated, 2007).…

    • 1782 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Kudler Fine Foods

    • 889 Words
    • 3 Pages

    My team and I would like to present you with new accounting system. We feel that Kudler could benefit from a newer redesigned accounting system. Being in control of your finances is the most important part of any business. With managing three stores there can be a lot of transactions to keep account of. Three stores with three very different transactions every day, these transactions can consist of incoming sales, store outside purchases, inventory, payroll, etc. To keep three different stores in constant order without going over budget can be tough. With this new account system you will be able to keep all the sales together for the three stores, same with the store outside purchases, and all inventory purchases separate per store yet in order so you can understand how much you have ordered upon what you are selling.…

    • 889 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Although the strategic plan highlights known weaknesses, it also illustrates strengths that equally benefit the establishment. In particular, no direct competition gives Kudler the capability to increase revenue and pursue expansion opportunities (strength). Currently, Kudler is optimally competing in the market, which is primarily because…

    • 1135 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Kudler's Fine Foods

    • 415 Words
    • 2 Pages

    What website engine is compatible around the world, without the violating any codes of ethics, it is important to monitor all sales with integrity and make sure no China laws aren’t broken concerning the Google search engine?…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    If more qualified individuals are employed at Kudler the profits would increase to the point of making everyone happy: customers, management, owners, employees,…

    • 712 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Kudler Fine Foods Website

    • 2245 Words
    • 9 Pages

    In 1998, Kathy Kudler had a vision to create a one – stop shopping experience for fans of gourmet cooking. Kudler Fine Foods Inc. has three stores. These stores stock fresh ingredients, baked goods, quality meats and seafood as well as gourmet tools. Kudler Fine Foods believes that customer satisfaction is one of the key focuses of the business. The company wants to further target the high - income customers because price is not a disincentive to shop at the gourmet grocer. This target group wants quality, yet unique items. Kudler Fine Foods has created a website for customers to obtain additional information on grocery items. In this paper, Team A will evaluate the e Kudler website and propose some recommended website improvements.…

    • 2245 Words
    • 9 Pages
    Powerful Essays