Kudler Fine Food - Marketing

Topics: Customer relationship management, Customer service, Marketing Pages: 3 (1010 words) Published: April 29, 2012
Kudler Fine Foods is an upscale specialty food store that is located in the San Diego vicinity. Kudler Fine Foods has three locations in La Jolla, Del Mar, and Encinitas. Each location boasts 8,000 square feet of retail space filled with a fine selection of bakery and pastry products; fresh produce; fresh meat and seafood; condiments and seafood; and cheese and specialty dairy products. Kudler Fine Food is owned by Kathy Kudler who first opened a store on June, 18, 1998, with the aspiration of delivering fine products with excellent customer service.

With the marketing focus review, this paper will discuss the potential technology solutions for customer contests, loyalty points programs, purchase tracking, benchmarking of internal versus external service processes, and the management of inventory and related costs. Also concepts such as consumer databases and customer relationship management systems (CRM) will be elaborated upon.

A potential technology solution to support customer contests can be achieved through a simple manner of employing an online survey that can be held daily. A winner would be selected each day. The winner would enjoy the prize of being in the presence of Kathy Kudler in being taught how to prepare specialty foods in a cooking class. Another suggestion for a prize would be to provide tickets to special and private events that are held by Kudler Fine Foods.

On the technology end of this solution, the customer would fill out the online survey and the information would be stored in a database. At the end of the month, a winner would be randomly selected from the database for the contest. The cost of the implementing and maintaining a program and the database would be affordable for Kudler Fine Foods. Essentially, the time and cost would be made up by the targeted customer’s desire to enter said contests to fully enjoy the Kudler Fine Foods executive experience. Also another option for a prize is to have cooking classes that...

References: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/internet/index.asp
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