Kudler
Strategic Plan for Future Growth 2010
Integrative Marketing Agency Michelle Pate, MA, MBA 408-438-8153 michellepate99@yahoo.com
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Table of Contents
Title Page Executive Summary Company Background
Financial Statements – 2003 to 2009 Future Growth – 2010 to 2015
Company Mission & Vision Values Statements Environmental Scan External environment
Remote Factors Industry Factors Operating Environment
Internal Environment
SWOT Analysis Value Chain Analysis
Possible Individual Growth Strategies
Hosting In Store Parties Commercial Web Site Concentrated Growth Catering Strategic Alliance Vertical Integrations
Recommended Alternative: Catering Implementation Plan
Work Breakdown Structure Milestones/Deadlines
Key Success Factors
Cash Budget Cost of Food Staff Wages Forecasted Financials
Risk Management and Contingency Plan, et al. Appendices
Appendix A – Kudler’s Consolidated Income Statement Appendix B – Kudler’s Future Financial Growth Appendix C – Work Breakdown Structure Appendix D – Event Planning Gantt Chart Appendix E – Sample Menu – Inexpensive Appendix F – Labor Breakdown Appendix G – Catering Division Financial Forecast
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References
This article is owned by Michelle Pate/Integrative Marketing Agency and may only be distributed with the permission of the author. Copyright 2010.
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Executive Summary
Kudler Fine Foods (aka: Kudler’s) is a popular San Diego area gourmet food store with strong revenues. Past plans for strategic growth included store expansion and online sales, yet since the 2008-2009 economic recession, Kudler Fine Foods has found itself short of financial reserves and having to abandon those plans. Kudler’s main goals have always been to expand the company and increase revenues and profits. Not only is Kudler Fine Foods a popular venue, but a high caliber gourmet store in great demand. In consultation,
Integrative Marketing Agency Michelle Pate, MA, MBA 408-438-8153 michellepate99@yahoo.com
2
Table of Contents
Title Page Executive Summary Company Background
Financial Statements – 2003 to 2009 Future Growth – 2010 to 2015
Company Mission & Vision Values Statements Environmental Scan External environment
Remote Factors Industry Factors Operating Environment
Internal Environment
SWOT Analysis Value Chain Analysis
Possible Individual Growth Strategies
Hosting In Store Parties Commercial Web Site Concentrated Growth Catering Strategic Alliance Vertical Integrations
Recommended Alternative: Catering Implementation Plan
Work Breakdown Structure Milestones/Deadlines
Key Success Factors
Cash Budget Cost of Food Staff Wages Forecasted Financials
Risk Management and Contingency Plan, et al. Appendices
Appendix A – Kudler’s Consolidated Income Statement Appendix B – Kudler’s Future Financial Growth Appendix C – Work Breakdown Structure Appendix D – Event Planning Gantt Chart Appendix E – Sample Menu – Inexpensive Appendix F – Labor Breakdown Appendix G – Catering Division Financial Forecast
2 3 3 3 4 4 5 5 5 5 6 6 7 7 7 8 8 8 9 9 9 10 10 11 11 11 12 12 12 12 13 13 14 15 16 17 18 19 20 21
References
This article is owned by Michelle Pate/Integrative Marketing Agency and may only be distributed with the permission of the author. Copyright 2010.
3
Executive Summary
Kudler Fine Foods (aka: Kudler’s) is a popular San Diego area gourmet food store with strong revenues. Past plans for strategic growth included store expansion and online sales, yet since the 2008-2009 economic recession, Kudler Fine Foods has found itself short of financial reserves and having to abandon those plans. Kudler’s main goals have always been to expand the company and increase revenues and profits. Not only is Kudler Fine Foods a popular venue, but a high caliber gourmet store in great demand. In consultation,
References: America’s Internet Produce Marketplace. Accessed through the Internet on May 25, 2010. http://www.eproducesales.com/ Blackwing Organic Foods website. Accessed through the Internet on May 25, 2010. http://www.blackwing.com/product_view.php?id=172 eProduce Sales website. Accessed through the Internet on May 26, 2010. http://www.eproducesales.com/ The French Gourmet Catering Services. Accessed through the Internet on May 25, 2010. http://www.thefrenchgourmet.com/ Igourmet.com website. Accessed through the internet on May 26, 2010 http://www.igourmet.com/shoppe/prodview.aspx?cat=asiago&subcat=italy&prod=288 &cheese=italian International Business Times (2010). Vertical integration important for innovation. Accessed May 14, 2010 through the Internet. http://au.ibtimes.com/articles/20100412/verticalintegration-important-for-innovation.htm Pearce, J. A., & Robinson, R. B. (2009). Strategic management: formulation, implementation, and control (11th ed.). New York: McGraw-Hill/Irwin. Ch. 4 (external) & 6 (internal). Porter, M. (1985). Competitive advantage: creating and sustaining superior performance. New York: Simon & Schuster. Thompson, A. A., and Strickland, A.J. (1990). Strategic Management Concepts and Cases. Richard D. Irwin, Inc. Boston, MA This article is owned by Michelle Pate/Integrative Marketing Agency and may only be distributed with the permission of the author. Copyright 2010. 22 United States Inflation Rate (Consumer Prices). Accessed through the Internet on May 6, 2010. https://indexmudi.com/united_states/inflation_rate(consumer_prices).html University of Phoenix. (2003). Kudler’s Fine Foods 2003 Strategic Plan. Accessed through the University of Phoenix secure website on May 4, 2010. https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Admin/Strategic Plan2003.pdf Whole Foods website. Annual stakeholder’s report 2009. Accessed through the Internet on May 5, 2010. http://www.wholefoodsmarket.com/company/annual-reports.php Whole Foods, pricing of food items. Personal visit. This article is owned by Michelle Pate/Integrative Marketing Agency and may only be distributed with the permission of the author. Copyright 2010.