They have the Site to Store channel, Walmart Social Media Sites, Walmart Mobile and Fed Ex Site to Store (Weiddman, R.2011). Each of these multichannels focus on getting the product to the consumer in a more efficient way; whether it is by actually purchasing and delivering it straight to the home or comparing prices and products from store to site.
Just Recently, Walmart started to use Salsify’s product content management platform to make consumers shopping experience easier. This platform allows for wholesalers that sell to Walmart be able to send their information about their product straight to Walmart.com (BERTHIAUME, D. (2016). "Digital product content impacts not only online commerce but also the mobile and in-store experience, so providing consumers with clear and compelling product information is important for the entire buyer's journey," said Rob Gonzalez, co-founder and VP of business development at