When it comes to strategic management, a SWOT analysis is an important tool for management to use. It allows them to evaluate their strengths, weaknesses, opportunities, and threats compared to their internal and external environments. When it comes to Krispy Kreme, their SWOT analysis showed some interesting points. Some of their strengths were great brand recognition, centralized manufacturing, effective supply chain management, and the “donut theatre” experience. When it comes to brand recognition, everyone knows who Krispy Kreme is and what they do. From a marketing standpoint, this is very a very important hurdle to jump, because companies won’t survive if consumers don’t know who you are. Centralized manufacturing and effective supply chain management allows them to vertically integrate all aspects of the business “in-house”, which lowers costs for them. The “donut experience” is important because it allows consumers to have fun and see their food is made fresh. Even though they have some strength’s, they have some heavy weaknesses. One is a decline in sales and a heavy debt to equity ratio. This scares investors form investing in them which would give them the resources to move into new markets. The single product focus is probably their biggest weakness, because these types of companies only last for a little while. You have to diversify a little to survive. Slow movements into international markets has been a big problem, because their competitors already started over seas, but Krispy Kreme has failed to do so, resulting in lost market share. Finally, the idea of rapid expansion has hurt them, because they forgot about the stores they already have, which results in poor performance. Krispy Kreme does have some opportunities though. One of them being offering premium coffees and beverages. This would allow for a multi focus approach and increase sales. Secondly, healthier donuts would help because regular donuts are seen as bad for you
Krispy Kreme Doughnuts, Inc. (KKD) is an international retailer of high-quality sweet treats, including its signature hot Original Glazed® doughnut. It began as a small bakery in Winston Salem, NC on July 13, 1937. Since then, the company has built a global reputation for serving the highest-quality doughnuts and great tasting coffee.
Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry, which includes almost all companies in the “fast food” industry….
Krispy Kreme Doughnuts
Krispy Kreme is a unique brand offering doughnuts. It is a pioneer in doughnut business, stared in 1933; by Vernon Rudolph bought doughnut shop in Paducah, Kentucky from Joe LeBeau. First, Rudolph started selling doughnuts to grocery stores. Soon after, people begin to stopping by the shop and pick up hot doughnuts. And the business begins to grow. The following is a SWOT analysis of the business case.
Strength - The most dominant strength of Krispy Kreme doughnut is….
KRISPY KREME DOUGHNUTS
By: Asleah Jannen C. Samporna
RESOURCE | STRENGTHS | WEAKNESSES |
Money | | The proponent has weak financial conditions to sustain the firm’s project so they have to raise capital by initial public offering. |
Materials | The company has no problem with regards to materials for they had already networks of suppliers of the needed raw materials. Mix manufacturing is critical in supporting the high quality of KKD. To ensure freshness, truckloads of the….
1. Krispy Kreme makes it possible for different organizations throughout the community to use there product as a fundraiser.
2. Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product.
3. Employees are better trained.
4. KKD has a unique brand and variety of freshly made donuts.
5. KKD can offer to have customers watch product being made at the donut theater.
6. KKD has a high capacity to….
Krispy Kreme 's recent success has left many individuals in awe. This study attempts to de-mystify how Krispy Kreme has come to dominate the doughnut world and what problems lie ahead in the future. The tools used in this examination will begin with the history of Krispy Kreme. Then an external and internal analysis will dissect Krispy Kreme 's current market and what steps Krispy Kreme is taking to compete in that market, including a look into competitors. Krispy Kreme provides equipment….
Marketing Problem/Executive Summary
This presentation will analyze the current market situation, identify possible opportunities and threats and recommend strategic actions for Krispy Kreme Australia.
Methods of analysis include SWOT analysis, product life cycle curve, porters five forces and environmental, competitor and consumer analysis. For these we have used information from text books, websites and online news websites.
From our analysis we have found Krispy Kreme Australia….
Turning Dough into Dough
Krispy Kreme is an American icon. It is a slice of life that represents what is simple and good about the lifestyle of today’s discerning customer. Krispy Kreme offers many delicious pastries but is best known for their signature hot glazed doughnuts. Krispy Kreme has been around for more than 70 years and follows a business model that has allowed it to grow from a single mom and pop style store to an international corporation with a world renowned….
First, I will discuss the environment of Krispy Kreme and my analysis as to what led to the company’s position in 2004. Second, I will discuss the financial health and current condition based upon the historical income statements and balance sheets. Third, I will discuss the financial ratios in relation to the financial statements. Fourth, I will discuss if Krispy Kreme was financially healthy at the end of 2004. Fifth, I will discuss my assessment of Krispy Kreme’s health and why I think the stock….
QUESTION 6: GIVEN YOUR ASSESSMENT OF KRISPY KREME 'S HEALTH, WHY DID IT 'S STOCK PRICE DROP BY 80% BETWEEN 2003 AND 2004?
The question is what they do wrong for the business that is nearly more than 70 years, what makes them fall so quickly especially in year 2003 and 2004, there are at least 2,300 franchised businesses in Unites States, many that are successful, but there are difficulties in the franchise model, and Krispy Kreme with the combination of ambitions, greed, and inexperience….