Krispy Kreme Company Analysis and Evualtion
Running Head: COMPANY ANALYSIS AND EVULATION PROJECT
Company Analysis and Evaluation Project
Krispy Kreme Doughnut, Inc.
By
Todd E Mandley
For
Dr. Manny Jose, BUSI 601, Accounting for Decision Making
Liberty University
Table of Contents
Title Page ……………………………………………………………………………. 1
Table of Contents……………………………………………………………………. 2
Organization Description…………………………………………………………… 3
SWOT Analysis chart………………………………………………………………. 4
Balanced Scorecard chart…………………………………………………………… 5
Critical Success Factor Discussion…………………………………………………. 6
Evaluation of Critical Success Factors……………………………………………… 8
References…………………………………………………………………………... 10
Organization Description Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. Founded in 1937 in Winston-Salem, NC by Vernon Rudolph, Krispy Kreme Doughnuts (KKD) specializes in premium quality doughnuts. KKD offers over 25 different varieties of doughnuts as well as a coffee line with espresso-based drinks, frozen beverages, and milk products. Krispy Kreme in FY 2008 had $429.3 million is sales, and currently employs 4,033 (http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml). Krispy Kreme currently has around “300 doughnut stores and more than 200 smaller-format satellite locations throughout the US and in more than a dozen other countries”(http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml). Krispy Kreme has about 100 company-owned, and the remaining are franchised stores. They sell doughnuts in retail stores, supermarkets, convenience stores and other retail outlets. Krispy Kreme’s best-known product is the fresh, glazed, yeast doughnut, called the “Hot Original Glazed”. Krispy Kreme also produces over a dozen other varieties of yeast and cake doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. KKD currently has three major
Company Analysis and Evaluation Project
Krispy Kreme Doughnut, Inc.
By
Todd E Mandley
For
Dr. Manny Jose, BUSI 601, Accounting for Decision Making
Liberty University
Table of Contents
Title Page ……………………………………………………………………………. 1
Table of Contents……………………………………………………………………. 2
Organization Description…………………………………………………………… 3
SWOT Analysis chart………………………………………………………………. 4
Balanced Scorecard chart…………………………………………………………… 5
Critical Success Factor Discussion…………………………………………………. 6
Evaluation of Critical Success Factors……………………………………………… 8
References…………………………………………………………………………... 10
Organization Description Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. Founded in 1937 in Winston-Salem, NC by Vernon Rudolph, Krispy Kreme Doughnuts (KKD) specializes in premium quality doughnuts. KKD offers over 25 different varieties of doughnuts as well as a coffee line with espresso-based drinks, frozen beverages, and milk products. Krispy Kreme in FY 2008 had $429.3 million is sales, and currently employs 4,033 (http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml). Krispy Kreme currently has around “300 doughnut stores and more than 200 smaller-format satellite locations throughout the US and in more than a dozen other countries”(http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml). Krispy Kreme has about 100 company-owned, and the remaining are franchised stores. They sell doughnuts in retail stores, supermarkets, convenience stores and other retail outlets. Krispy Kreme’s best-known product is the fresh, glazed, yeast doughnut, called the “Hot Original Glazed”. Krispy Kreme also produces over a dozen other varieties of yeast and cake doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. KKD currently has three major
References: Krispy Kreme Doughnuts, Inc. (2009) Retrieved March 13, 2009, from Hoovers Business Reports and Profiles. Website: http://www.hoovers.com/krispy-kreme/--ID__53559--/free-co-factsheet.xhtml Krispy Kreme Investor Relations. (2008) Retrieved March 12, 2009, from Krispy Kreme Website: http://investor.krispykreme.com/