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Kraft Heinz Canada To Import Coffee From Brazil

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Kraft Heinz Canada To Import Coffee From Brazil
The objective of this paper consisted in analyzing the advantages and disadvantages to Kraft Heinz Canada to import coffee from Brazil in order to increase its market share in this category of product, which is hot drinks – beverage. Furthermore, we searched to understand the local market to have a landscape about the consumption and demand in the Canadian market as well as the regulation to import products from Brazil. We researched in specialized literature, in special thought the authors, Armstrong, Kotler, Trifts, & Buchwitz, Peter Drucker, Kraft Heinz Canada, MarketLine, Statistics Canada, Global Affairs Canada, FITT – Forum for International Trade Training, and ABIC – Associação Brasileira da Indústria de Café, the necessary concepts
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