Kraft Foods Inc Case Study
Objectives
Goals:
1.
To increase sales by 40% within 5 years
2.
To increase ROI to 5% within 5 years
3.
To increase market share by 10% within 5 years
4.
To increase profit by 30% within 5 years
SWOT ANALYSIS
SWOT ANALYSIS
Way of monitoring the external and internal environment
Overall evaluation of strength, weakness, opportunities, and threats of KRAFT
FOODS INC.
Internal
Environment
Strengths
1.
World’s second largest food company
2.
Strong brand equity
3.
Focus on Innovation and Success
4.
Research and Development
5.
Effective and Efficient product promotion
6.
Affordability of products
Weakness
1.
Market share
2.
Debt requirements
3.
Geographic concentration
4.
Some inefficient and ineffective employees
External
Environment
Opportunities
1.
Expansion in developing markets
2.
Explore Cadbury markets
3.
Repositioning
4.
Offer Organic Products
5.
Strategic Alliances
6.
Usage of Technology
Repositioning
Redesigning the company’s offering and image to occupy a distinctive place in the minds of the target market
Strategic Alliances
are contractual relationships wherein both organizations remain independent while collaborating to develop a mutually-beneficial result within a specific scope outlined in the contractual agreement
Threats
1.
Increase in Commodity Cost
2.
Fierce competition
3.
Poor implementations on Cadbury division
4.
Changes in the consumer needs and preferences
Internal
External
S
1. World’s second largest food company 2. Strong brand equity
3. Focus on Innovation and Success
4. Research and Development
5. Effective and Efficient product promotion 6. Affordability of products
W
1. Market share
2. Debt requirements
3. Geographic concentration
4. Some inefficient and ineffective employees O
1. Expansion in developing markets
2. Explore Cadbury markets
3. Repositioning
4. Offer Organic Products
5. Strategic Alliances
6. Usage of Technology
T
1. Increase in Commodity
Goals:
1.
To increase sales by 40% within 5 years
2.
To increase ROI to 5% within 5 years
3.
To increase market share by 10% within 5 years
4.
To increase profit by 30% within 5 years
SWOT ANALYSIS
SWOT ANALYSIS
Way of monitoring the external and internal environment
Overall evaluation of strength, weakness, opportunities, and threats of KRAFT
FOODS INC.
Internal
Environment
Strengths
1.
World’s second largest food company
2.
Strong brand equity
3.
Focus on Innovation and Success
4.
Research and Development
5.
Effective and Efficient product promotion
6.
Affordability of products
Weakness
1.
Market share
2.
Debt requirements
3.
Geographic concentration
4.
Some inefficient and ineffective employees
External
Environment
Opportunities
1.
Expansion in developing markets
2.
Explore Cadbury markets
3.
Repositioning
4.
Offer Organic Products
5.
Strategic Alliances
6.
Usage of Technology
Repositioning
Redesigning the company’s offering and image to occupy a distinctive place in the minds of the target market
Strategic Alliances
are contractual relationships wherein both organizations remain independent while collaborating to develop a mutually-beneficial result within a specific scope outlined in the contractual agreement
Threats
1.
Increase in Commodity Cost
2.
Fierce competition
3.
Poor implementations on Cadbury division
4.
Changes in the consumer needs and preferences
Internal
External
S
1. World’s second largest food company 2. Strong brand equity
3. Focus on Innovation and Success
4. Research and Development
5. Effective and Efficient product promotion 6. Affordability of products
W
1. Market share
2. Debt requirements
3. Geographic concentration
4. Some inefficient and ineffective employees O
1. Expansion in developing markets
2. Explore Cadbury markets
3. Repositioning
4. Offer Organic Products
5. Strategic Alliances
6. Usage of Technology
T
1. Increase in Commodity