Kraft Case Study
1.0 CASE ABSTRACT
In January 1995, Kraft General Foods became Kraft Foods, Inc. and was reorganized into a single operating company. Kraft Foods continues to grow and change to meet changing consumer needs, in part by building on its history — the legacy of its well-known brands, the character of its founders and the dedication of its employees. The company has continued to build on the innovative spirit of its past, with new products such as low-fat and fat-free products in a variety of categories. It has also grown through acquisitions, including BOCA BURGER and BALANCE BAR in early 2000, and the family of Nabisco brands in December of 2000. Kraft Foods Inc.’s product portfolio is one of the finest in the world, including more than 70 major brands such as KRAFT Cheeses, MAXWELL HOUSE and NABOB Coffees, POST ready-to-eat Cereals, OREO Cookies, RITZ Crackers, LIFESAVERS Candies, PLANTERS Nuts and Snacks, JELL-O Desserts, KOOL-AID Beverages, PHILADELPHIA Cream Cheese, TOMBSTONE Pizza, STOVE TOP Stuffing Mixes and MIRACLE WHIP Salad Dressing.
As for our case strategic management analysis of Kraft Food Inc, our group had structured the findings from examine their statement vision and mission, audit the external factors of the company opportunities and threat by doing the five forces model of competition, Competitive Profile Matrix (CPM), External Factor Evaluation Matrix (EFE) and Positioning Map as to evaluate the Kraft’s rivals position in the market. Besides, our groups observe the company’s internal factor as such their own strength and weakness by going through the Financial Ratio analysis and Internal factor Evaluation Matrix (IFE). Also, we had included the SWOT Analysis, Grand Strategy Matrix, Internal-External Matrix (IE), Quantitative Strategic Planning Matrix (QSPM) and some recommendation and justifications from our point of views.
The objective of the assignment is to help us understanding the practicality that management people in each organization
In January 1995, Kraft General Foods became Kraft Foods, Inc. and was reorganized into a single operating company. Kraft Foods continues to grow and change to meet changing consumer needs, in part by building on its history — the legacy of its well-known brands, the character of its founders and the dedication of its employees. The company has continued to build on the innovative spirit of its past, with new products such as low-fat and fat-free products in a variety of categories. It has also grown through acquisitions, including BOCA BURGER and BALANCE BAR in early 2000, and the family of Nabisco brands in December of 2000. Kraft Foods Inc.’s product portfolio is one of the finest in the world, including more than 70 major brands such as KRAFT Cheeses, MAXWELL HOUSE and NABOB Coffees, POST ready-to-eat Cereals, OREO Cookies, RITZ Crackers, LIFESAVERS Candies, PLANTERS Nuts and Snacks, JELL-O Desserts, KOOL-AID Beverages, PHILADELPHIA Cream Cheese, TOMBSTONE Pizza, STOVE TOP Stuffing Mixes and MIRACLE WHIP Salad Dressing.
As for our case strategic management analysis of Kraft Food Inc, our group had structured the findings from examine their statement vision and mission, audit the external factors of the company opportunities and threat by doing the five forces model of competition, Competitive Profile Matrix (CPM), External Factor Evaluation Matrix (EFE) and Positioning Map as to evaluate the Kraft’s rivals position in the market. Besides, our groups observe the company’s internal factor as such their own strength and weakness by going through the Financial Ratio analysis and Internal factor Evaluation Matrix (IFE). Also, we had included the SWOT Analysis, Grand Strategy Matrix, Internal-External Matrix (IE), Quantitative Strategic Planning Matrix (QSPM) and some recommendation and justifications from our point of views.
The objective of the assignment is to help us understanding the practicality that management people in each organization