Kraft
Kamila Toufarova
International Business – Individual Project
KRAFT FOODS INC.
KRAFT FOODS MISSION
“Our mission is to be North America’s best food & beverage company. Our company has a great heritage that we’re building into and even grater future.”
IMPORTANT INFORMATION ABOUT CORPORATE SPIN-OFF
On 1 October 2012, the former Kraft Foods Inc. changed its name to Mondelēz International
Inc. and spun-off some brands into a new company called Kraft Foods Group Inc. Kraft
Foods Group focuses on the North American food business. On the other hand Mondelēz
International focuses on the global snacks business, including the former Cadbury businesses, plus global brands including Dairylea and Philadelphia.
FACTS ABOUT KRAFT FOODS GROUP INC
It is North America’s fourth largest consumer packaged food and beverage company
$19 billion in annual sales (Kraft Foods Inc. in 2011)
10 brands with more than $500 million in sales (2011)
98% of North American households have Kraft brands in their households
25% of the firm's sales and earnings generated beyond the borders of USA
Approximately 80 % of Kraft Foods Group's revenue comes from categories in which the company holds the No. 1 or No. 2 market position
Kraft employs 25,000 employees in the US and Canada
Its American headquarter is located in Northfield, Illinois and its European headquarter in Opfikon, Switzerland
It is a public company listed on the NASDAQ
1
FACTS ABOUT MONDELEZ INTERNATIONAL INC
Mondelēz is a whole new company. It arose from Kraft Foods Inc. in October 2012
It employs around 100,000 people around the world
Its products are marketed in 170 countries
Mondelēz has leading shares in every category and every region of the world in which it competes in snacks. It holds the No. 1 position globally in Biscuits, Candy,
Chocolate and Powdered Beverages as well as the No. 2 position in Gum and Coffee
International Business – Individual Project
KRAFT FOODS INC.
KRAFT FOODS MISSION
“Our mission is to be North America’s best food & beverage company. Our company has a great heritage that we’re building into and even grater future.”
IMPORTANT INFORMATION ABOUT CORPORATE SPIN-OFF
On 1 October 2012, the former Kraft Foods Inc. changed its name to Mondelēz International
Inc. and spun-off some brands into a new company called Kraft Foods Group Inc. Kraft
Foods Group focuses on the North American food business. On the other hand Mondelēz
International focuses on the global snacks business, including the former Cadbury businesses, plus global brands including Dairylea and Philadelphia.
FACTS ABOUT KRAFT FOODS GROUP INC
It is North America’s fourth largest consumer packaged food and beverage company
$19 billion in annual sales (Kraft Foods Inc. in 2011)
10 brands with more than $500 million in sales (2011)
98% of North American households have Kraft brands in their households
25% of the firm's sales and earnings generated beyond the borders of USA
Approximately 80 % of Kraft Foods Group's revenue comes from categories in which the company holds the No. 1 or No. 2 market position
Kraft employs 25,000 employees in the US and Canada
Its American headquarter is located in Northfield, Illinois and its European headquarter in Opfikon, Switzerland
It is a public company listed on the NASDAQ
1
FACTS ABOUT MONDELEZ INTERNATIONAL INC
Mondelēz is a whole new company. It arose from Kraft Foods Inc. in October 2012
It employs around 100,000 people around the world
Its products are marketed in 170 countries
Mondelēz has leading shares in every category and every region of the world in which it competes in snacks. It holds the No. 1 position globally in Biscuits, Candy,
Chocolate and Powdered Beverages as well as the No. 2 position in Gum and Coffee