koyo jeans

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module Assignment

Contents
1. Introduction-------------------------------------------------------------------------------------------3
2. Detailed SWOT analysis of KOYO-----------------------------------------------------------------4
3.1 External MACRO and MICRO ENVIRONMENT of Britain and USA----------------------6
3.2 Lifecycle Analysis of Britain and USA---------------------------------------------------------11
4. Motive for internationalization of KOYO-----------------------------------------------------12
5. National competitive advantage of Britain and USA---------------------------------------13
6. Entry modes in Britain and USA-----------------------------------------------------------------14
7. Recommendations and Conclusions-----------------------------------------------------------15
8. Reference---------------------------------------------------------------------------------------------16

1. Introduction

Economic globalization accelerates the world economic and industry between the mutual cooperation and penetration makes the enterprise of the multinational business gradually become a common economic behaviour. Textile industry is one of the principal industries; implementation of international business is a kind of objective need, is the only way to participate in international competition. Implement transnational management faces a problem is the entry mode choice, the entry mode selection is influenced by many factors, and this choice can also affect the enterprise in the long-term development of an investor. This assignment is based on the multinational business market survey analysis, and carries on the summary. Mainly analyze internal and external of KOYO, Macro and Micro Environment analysis, industry lifecycle analysis, evaluate the motivation of nationalization, use of porter diamond analysis of the competitive advantage, and the analysis of the market entry mode. At



References: 1~China textile News (2012) Britain 's textile industry recovery program suspected of shadow [online] available from http://www.cfw.com.cn/html/Home/report/158885-1.htm [28 Dec 2012] 2~Internet World Stats (2012) Internet Usage in Europe [online] available from http://www.internetworldstats.com/stats4.htm [27 Dec 2012] 3~Internet World Stats (2012) internet Usage statistics for all Americas [online] available from http://www.internetworldstats.com/stats2.htm [28 Dec 2012] 4~National Council of Textile Organizations (2012) U.S. textile industry [online] available from http://www.ncto.org/ustextiles/index.asp [27 Dec 2012] 5~Quichmba (2010) Foreign market entry modes [online] available from http://www.quickmba.com/strategy/global/marketentry/ [27 Dec 2012] 6~Richard Ivey School of Business Foundation (2011) ‘Internationalization of Koyo Jeans From Hong Kong’, 2-11

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