Kotter's 8-Step Approach
Change using Kotter’s 8-Step Approach
Kyna Greenley
MGT435: Organizational Change
Instructor Shane Engle
June 30, 2013
Change using Kotter’s 8-Step Approach The world we live in is constantly changing. People, environments, and finances are just a few of these constantly changing forces, and in order to succeed organization’s need to embrace learning and change in order to satisfy the changing needs of those they rely on for profits, employees and consumers. “Despite decades of research on change management, almost 70 percent of organizational change efforts fail.” (Kennedy, Musselwhite, & Plouffe, 2012) Electronic Arts or EA is a good example of an organization in current need of change. In the past two years they have lost profits, have begun to loose consumer support, and have made America’s list of the top 3 worst places to work. By taking a closer look at EA and their need for change we can identify how Kotter’s 8-Step Approach to change can in fact help them in succeeding where past methods have obviously failed. “Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for Internet-connected consoles, personal computers, mobile phones, tablets and social networks.” (Electronic Arts Inc., 2013) Many of us know them through popular gaming consoles for many of their games, such as Need for Speed, or The Sims. They produce thousands of games across many technological platforms including Microsoft’s X-Box, and Sony’s PlayStations consoles. They also produce online games for many computer operating systems, including many mobile devices. “Gaming”, as it is referred to today, has grown ever so popular among younger generations and has been doing so for many years. The platforms for playing games have grown in leaps and bounds right alongside the other technological advances throughout the world. We can now play a game on just about any platform
Kyna Greenley
MGT435: Organizational Change
Instructor Shane Engle
June 30, 2013
Change using Kotter’s 8-Step Approach The world we live in is constantly changing. People, environments, and finances are just a few of these constantly changing forces, and in order to succeed organization’s need to embrace learning and change in order to satisfy the changing needs of those they rely on for profits, employees and consumers. “Despite decades of research on change management, almost 70 percent of organizational change efforts fail.” (Kennedy, Musselwhite, & Plouffe, 2012) Electronic Arts or EA is a good example of an organization in current need of change. In the past two years they have lost profits, have begun to loose consumer support, and have made America’s list of the top 3 worst places to work. By taking a closer look at EA and their need for change we can identify how Kotter’s 8-Step Approach to change can in fact help them in succeeding where past methods have obviously failed. “Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for Internet-connected consoles, personal computers, mobile phones, tablets and social networks.” (Electronic Arts Inc., 2013) Many of us know them through popular gaming consoles for many of their games, such as Need for Speed, or The Sims. They produce thousands of games across many technological platforms including Microsoft’s X-Box, and Sony’s PlayStations consoles. They also produce online games for many computer operating systems, including many mobile devices. “Gaming”, as it is referred to today, has grown ever so popular among younger generations and has been doing so for many years. The platforms for playing games have grown in leaps and bounds right alongside the other technological advances throughout the world. We can now play a game on just about any platform