Kotler_keller_ _marketing_management_14th_edition

Topics: Marketing Pages: 812 (485228 words) Published: September 29, 2015
Marketing
Management
14

PHILIP KOTLER
Northwestern University

KEVIN LANE KELLER
Dartmouth College

Prentice Hall
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Library of Congress Cataloging-in-Publication Data
Kotler, Philip.
Marketing management/Philip Kotler, Kevin Lane Keller. — 14th ed. p. cm.
Includes bibliographical references and index.
ISBN 978-0-13-210292-6
1. Marketing—Management. I. Keller, Kevin Lane, 1956- II. Title. HF5415.13.K64 2012
658.8—dc22

2010046655

10 9 8 7 6 5 4 3 2 1
ISBN 13: 978-0-13-210292-6
ISBN 10:
0-13-210292-7

This book is dedicated to my wife and best friend, Nancy, with love. – PK
This book is dedicated to my wife, Punam, and my two daughters, Carolyn and Allison, with much love and thanks.
– KLK

About the Authors
Philip Kotler

Philip Kotler is one of the world’s leading authorities on market-

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ing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Dr. Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. His Strategic Marketing for Nonprofit Organizations, now in its seventh edition, is the best seller in that specialized area. Dr. Kotler’s other books include Marketing Models; The New Competition; Marketing Professional Services; Strategic Marketing for Educational Institutions; Marketing for Health Care Organizations; Marketing Congregations; High Visibility; Social Marketing; Marketing Places; The Marketing of Nations; Marketing for Hospitality and Tourism; Standing Room Only—Strategies...
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