The Economic Value of Tourism: Supply and Demand-Side Perspectives Covec, together with the Foundation for Research, Science and Technology and the Ministry of Economic Development, is conducting research on how tourism creates value in the New Zealand economy. The goal of this research is to enhance capability in the tourism sector by informing decision making in a way that supports the sustainable growth of the New Zealand economy.
Little is currently known about the process of value creation in the tourism sector. We know how much money visitors spend in New Zealand and what the aggregate GDP and employment impacts of that expenditure are. But we don’t know how visitor dollars flow through the New Zealand economy, or how valuable specific visitor segments are. The Economic Value of Tourism project will fill this knowledge gap and deliver vital information to a variety of stakeholders, including business owners, entrepreneurs, policy makers and industry organisations.
The Economic Value of Tourism project has two main components. A supply‐side analysis will determine how specific tourism‐related business sectors add value to the New Zealand economy, including supply‐chain effects. The analysis will cover a range of business sectors within each of the following categories:
Food and Beverage
Motor Vehicle Hire
Attractions and Entertainment
At the same time, a demand‐side analysis will estimate the value to individual business sectors, and the wider New Zealand economy, of the following visitor segments:
Export Education Students
Cruise Ship Passengers
This analysis will be driven by detailed expenditure surveys of export education students, ...
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