Koreanovelas: Now a Better Media than Local Teleseryes?

Topics: Philippines, Korean wave, K-pop Pages: 9 (2794 words) Published: February 1, 2015
Ninna Clarice B. Evangelista
Position Paper Draft

Koreanovelas: Now A Better Media For Filipinos Than Local Teleseryes? Every Filipino in our country who’s fond of watching television could have watched at least one episode of the journey of Dae Jang Geum, in becoming the first female physician of the King, in Jewel in the Palace (2006; re-aired 2014), the funny love hate- relationship of Jessie and Justin in Full House (2007; re-aired 2014), and the amazing mind-reading powers of Park Soo Ha (Zac Park) in I Hear Your Voice (2014), which were shown in local channels nationwide. Eventually, some would start to watch every episode of these shows, seeing it as “something new”. In contrary, Korean dramas, locally known as Koreanovelas, have been aired in our country for more than a decade now. In fact, a lot of people grew up watching them. These shows are really nothing new to us, but why do we patronize them? Why do a lot of people prefer them over our own shows? It’s mainly because we’re seeing something different, better and fresh in Koreanovelas. Koreanovelas are undeniably one of the latest trends in our country, making us one of the places greatly hit by the strong current of the so-called Hallyu wave or Korean wave, that refers to the rapid spread of Korean entertainment in Asia. The Hallyu wave consists of mainly Koreanovelas, Korean pop (Kpop) music, fashion, cosmetics and home appliances, though it is believed that Koreanovelas are the ones that started it all. Koreanovelas have reached our country in the year 2003, Bright Girl being the first show of this type to be shown. Koreanovelas aren’t an instant hit here in the Philippines. It only reached the first peak of its popularity through the show entitled Endless Love. The said drama is greatly known through the easy recognition of the names Johnny and Jenny, the Filipinized names of the characters of the story. This was greatly followed by the success of Lovers in Paris, Full House, Jewel in the Palace, Stairway to Heaven, and many more. Since then, Filipinos have been keeping an eye out for the next Koreanovelas to be shown in the country. Though we are greatly aware of the popularity of Koreanovelas in our country, there has been no concrete idea or concept on why these have gained a great number of Filipinos patronizing them. (For You In Full Blossom, 2011) There are two possible reasons behind the fast entry and widespread patronization of Koreanovelas in the Philippines: (1) Cultural globalization of Korea and (2) Cultural neo-colonialism of Korea in the Philippines. According to wiseGEEK , cultural globalization is the rapid movement of different ideas, attitudes, and values across national borders that results to the standardization of cultural expressions in different countries. The Hallyu wave is one example of cultural globalization. Now that it is considered as a big part of Korea’s export materials, their culture and ideas involved in the wave are rapidly spread all throughout the globe, especially in its neighboring Asian countries.

Neo-colonialism, on the other hand, refers to an extension or maintenance of influence of a country over another (Merriam-Webster, 2014). In a study conducted by Ahmer Escobia and Johnson Esin of the Mindanao State University entitled “Korea’s Philippine Invasion”, it stated that the Philippines is now under the neo- colonization of South Korea. It is described as a form of colonialism that uses diverse art and culture to influence another country or area. Such colonialism is described as enjoyable and exciting and not bloody or catastrophic and that is the reason why Filipinos are not fighting against it, but instead are patronizing it. (Escobia, Esin, 2013)

As part of our culture, Filipinos are very accomodating, not only towards new people but also towards new ideas. This is one of the reasons why we welcome the perspectives of other countries easily and without hesitation and thus forming...
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