Kohinoor Chemical Ltd

Topics: Brand, Cosmetics, Dhaka Pages: 2 (530 words) Published: March 19, 2011

Kohinoor Chemical Co. (Bangladesh) Ltd. (KCCL) was founded in 1956 and became pioneer in manufacturing high quality beauty and personal care products in this subcontinent. Introducing automatic machinery and constant inflow of state-of-the-art raw materials from the world’s best possible sources, KCCL has built high standard in manufacturing quality cosmetics, toiletries, soap, perfume and glycerin etc. It is a Public Limited Company, listed with both the bourses of Bangladesh, the Dhaka Stock Exchange and the Chittagong Stock Exchange.

Upon the emancipation of independence of the country the enterprise of Kohinoor along with its age-old goodwill of TIBET brand name was nationalized and included under the Bangladesh Chemical: Industries Corporation (BCIC). On august 03, 1993 the unit was awarded from the management of Sector Corporation (BCIC) as it was acquired by the ORION GROUP under the Privatization Policy.

The management of KCCL under the private sector began a fresh journey from loss to profit, from failure to success and from backward to forward outlook with total recasting of production system, personnel and staff management along with the introduction with the new technology either to replace the old ones or to update the existing ones. The new management took a challenge to diversify the brand positioning and introduce new range of products. Soon KCCL re-assumed its market status and glory of public endorsement of its traditional consumer response. By now, ‘TIBET’ the corporate brand logo of KCCL has, in some sectors, risen as market leader.

TIBET as a brand has always enjoyed an unchanged brand loyalty by the huge number of rural people and with expansion and extension of localities the market has also for the products proportionately increased retaining the same degree of brand loyalty to TIBET. In sharp contrast to its home base of middle-class response it has been successful in penetrating into horizon of export markets. As such...
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