top-rated free essay

Kodak Case

By alex-kober Apr 16, 2015 557 Words
Assignment Questions for Seven Cases
Please word-process answers to the questions and turn in a hard copy of your answers on the day we discuss the case in class. Please give elaborate and well-reasoned answers to show that you have grasped the ideas in the case. Thanks. Kodak and the Digital Revolution

1. Evaluate Kodak's strategy in traditional photography.  Why has the company been so successful throughout the history of the industry? Kodak sought to deliver a low cost easy to use product to the consumer. Their main focus was to drive film sales and enjoy profit from that. This allowed them to sell cameras at a very low cost, but still profit from the film sales these cameras created. Additionally, Kodak film was the most easy to develop and use. While other companies pictures may be of greater quality, the film was difficult to develop and photo shops making Kodak’s product desirable. 2. Compare traditional photography to digital imaging.  What are the main structural differences?  Will digital imaging replace traditional imaging?  How have value creation and value appropriation changed in digital photography relative to traditional photography? Traditional photography used film sales as a large part of its profit model. Meanwhile digital imaging required a large initial investment in the camera and does not use film. Yes, at most levels digital technology has replaced film technology. A digital camera allows a user to take as many pictures as he wants and choose said pictures meanwhile traditional photography requires the user to commit to every picture. The main profit sources in digital imaging comes from the camera itself and services related to printing, storing, and sharing picture.

3.  Evaluate Kodak's response to Sony's introduction of the Mavica in 1981.  Was it appropriate? Their response that “photography is dead” seemed a little extreme. However, it seems appropriate they began increasing researching into digital technology and recognized it threatened their current business model.

4.  How would you assess Fisher's attempt to transform Kodak?  Why did it fail? Fisher had an excellent vision for Kodak and the digital age. However, a huge problem was only top management bought into Fisher’s vision while the rest of the lower managers did understand his digital vision. Really, it seems like some employees were just satisfied with how things had been going and made no effort to change. Also, Fisher’s technology push was too aggressive. The vast amount of products and associated defects were costing the company too much money.  

5.  What is Kodak's current position in digital imaging?  Would Kodak's position be different had the company adopted a different imaging strategy in the eighties and the nineties?  Evaluate Kodak's strategy from the mid-1980s onward. In 2003 Kodak had a respectable share of the digital market as well as the most photo transactions. However, the digital imaging department still failed to be profitable resulting in more layoffs. Yes, if Kodak has adopted the digital revolution and been an early player they would have been able to maintain market share as well continue to improve and advance technology. Kodak’s strategy put a large emphasis on film until it realized that film was not the future. Then it tried to gain ground in the digital imaging realm. With a string of different CEO’s and changing strategies Kodak failed to capitalize on its digital technology.

Cite This Document

Related Documents

  • Kodak and Fujifilm

    ... Assignment 1: Kodak and Fujifilm BUS 302- Management Concepts Strayer University November 4, 2014 Describe the history and core business of each company Kodak also called Eastman Kodak Company founded by George Eastman in 1888, is a formal American technology company focusing on imaging solutions and services for business suc...

    Read More
  • Kodak & the Digital Revolution

    ...SIMONA GIORGI Kodak and the Digital Revolution (A) In February 2003, Daniel A. Carp, Kodak’s CEO and chairman, reviewed 2002 sales data with Kodak’s senior executives. Film sales had dropped 5% from 2001 and revenues were down 3%. 2003 did not look any brighter: Carp expected revenues to grow only slightly and net income to remain fla...

    Read More
  • Kodak Strategic Plan

    ...Comprehensive Strategic Plan for Eastman Kodak | For Terry Bell, VP of Strategy, Eastman Kodak Company | Executive Summary This report’s objective is to create a comprehensive strategic plan for Eastman Kodak. An assessment of Kodak’s value and mission will assist in understanding the overall strategy and operation of the company. ...

    Read More
  • Kodak Case

    ...Introduction Eastman Kodak Company, commonly known as Kodak is an American multinational imaging and photographic equipment, materials and services company headquartered in Rochester, New York, United States. It was founded by George Eastman in 1889. Kodak is best known for photographic film products. During most of the 20th century Kodak hel...

    Read More
  • kodak

    ...Case Study: Eastman Kodak AdministratorJanuary 27, 2012Case Studies Kodak’s last chance for survival ~ a recommendation on strategic direction Author: Tony Lan Foreword During 2011, Kodak was under intense pressure to survive in the digital imaging business. As professor Burley describes, ‘Kodak was caught in a perfect storm of not o...

    Read More
  • Eastman Kodak Case Study

    ...Eastman Kodak George Eastman, founder of Eastman Kodak, developed the first fully portable camera in 1888. With strict business principles and innovative products he had created a new market with Eastman Kodak as the market leader. Decades later, Eastman Kodak was confronted with serious competitors in its traditional camera and film business. ...

    Read More
  • Case Study on Kodak

    ...Kodak Group Case Study Bus 188 Section W 3:00-5:45 April 28, 2004 Jessica Lo Calvin Ng Yvette Olmos Tiffany Taubodo Tuan Tieu Julie Xiong Table of Contents Outline ….…………………………………………………. ….. Page 3-4 Kodak’s History ………………………………………………….. Page 5-...

    Read More
  • Kodak Case Study

    ...KODAK CASE STUDY SRN 162658 1. Summary 2. Brief Introduction a. Introduction of a Strategic Position b. Introduction of Eastman Kodak Company 3. Analysis of Strategic Position of Kodak a. Analysis of External Environment i. General Environment ii. Industry Environment iii. Competitive Environment of Kodak i...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.