September 28, 2014
The demise of Kodak
Many things change with the change in time and technology. Kodak is one of those companies who showed a great path in the field of photography. Kodak played an important role with lots of advertising campaigns aimed at establishing the need to preserve significant occasions such as family events and vacations. (Munir, 2012). But after the Kodak filed the bankruptcy, all those Kodak moments were left in the memories of the people. This article discusses about some of the reasons why the company failed to survive in the competitive market.
Kodak never realized how the world around them was changing. They always thought that people or their consumers would always stick with hard print and film-based photos in their entire life. They never took seriously that digital photography would replace them. Even though digital cameras provide higher quality pictures, company never took that as a serious threat from the business point of view. When emerging digital camera Sony started taking the market with their new convenient and portable cameras that produced better picture quality, Sony slowly started taking over all the distributing channels and retail stores leaving Kodak as a traditional photography. Company never thought that role of photography is being shifted to whole new line besides just women taking pictures in events and family occasions. Kodak never wanted to replace the old film-photography with digital photography. At the same time company did not realize its own limitations and consequently its strategy for revival never had much of chance. (Munir, 2012). Company never realize how to develop new things or equipments which will help consumers to organize and manage those images rather than printing them and putting on photo album.
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