Knowledge Managment at Google Inc
Topics: Google / Pages: 15 (3544 words) / Published: May 15th, 2013

1. Abstract
Knowledge asset is currently the major source of competitive advantage for firms, in the global firms it’s becoming clear that the way in which the firm utilise their knowledge assets can form a significant difference between them. At the same time its one of the major challenges for the firm to manage those knowledge assets.
The report describes the model used by a global company like Google, in exploring and managing its knowledge assets. Through a brief analysis, we will try to find out the management and process structure Google uses.

Table of contents
1. Abstract-----------------------------------------------------------------------------1
2. Introduction------------------------------------------------------------------------3
2.1. Overview---------------------------------------------------------------3
2.2. Knowledge Management------------------------------------------3
2.3. Knowledge Management Concepts-----------------------------3
3. Google Inc. -------------------------------------------------------------------------4 3.1. About-------------------------------------------------------------------4 3.2. Google’s Innovation Philosophy----------------------------------4 3.3. Google’s Innovation-------------------------------------------------5 3.4 Google the Learning Company------------------------------------5
4. Inside Google: Design and management------------------------------------6 4.1. Inside Design----------------------------------------------------------6 4.2. Management of Creative Team----------------------------------6 4.3. Sustainable Workforce---------------------------------------------7
5. Human Resources Planning at Google---------------------------------------7 5.1. Best Company to Work For ---------------------------------------7 5.2. Google Goals and Vision-------------------------------------------7 5.3. Training and Development----------------------------------------8 5.4. Employee Benefits



References: Prahalad, C. K. and Hamel, G. (1990), the core competence of the corporation. Best, Kathryn, 2006, Design Management: Managing Design Strategy, Process and Implementation Flanagin A.J. 2002, Th Elusive Benefits of the Technological Support of Knowledge Management, viewed 19 April 2013. http://www.marketingweek.co.uk/the-most-valuable-brands-in-the-world/3026256.article Nick Finck, Mary Hodder, and Biz Stone, 2005, What is Knowledge Management?,viewed 21 April 2013 http://www.marketing-insights.co.uk/files/Google%20innovations%20-%20WNIM27%20E-marketing%20Insights.pdf Google, 2013 , Our Philosophy, viewed 22 April 2013 http://www.fastcompany.com/3007268/where-are-they-now/not-happy-accident-how-google-deliberately-designs-workplace-satisfaction Ben Morrow, 2013, Leadership Culture at Google Inc

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